{"data":{"slug":"marketo-engage","name":"Adobe Marketo Engage","tagline":"Enterprise marketing automation focused on B2B","vendor":{"slug":"adobe","name":"Adobe","website":"https:\/\/www.adobe.com","description":"Adobe is a US-based company that develops creative tools such as Photoshop and Illustrator, Acrobat document solutions and digital experience software.","hq_country":"US","hq_city":"San Jose","founded_year":1982,"employees":30000,"employees_as_of":2024,"employee_range":"10,000+","is_public":true,"ticker":"NASDAQ:ADBE","deloitte_alliance":true,"deloitte_strategic_alliance":true,"deloitte_alliance_listings":[{"name":"Adobe","url":"https:\/\/www.deloittedigital.com\/us\/en\/alliances\/adobe.html"}],"revenue_usd":17606000000,"wikidata_id":"Q11463","profiles":{},"products":{},"products_count":{},"url":"https:\/\/comparare.echoenes.dev\/vendor\/adobe","api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/vendors\/adobe"},"vendor_slug":"adobe","vendor_employees":30000,"vendor_hq_country":"US","vendor_founded_year":1982,"deloitte_alliance":true,"categories":["marketing-automation"],"industries":["retail","tmt","banking","cross-industry"],"features":[{"slug":"api","name":"API access"},{"slug":"webhooks","name":"Webhooks"},{"slug":"sso","name":"Single sign-on (SSO)"},{"slug":"role-based-access","name":"Role-based access"},{"slug":"audit-log","name":"Audit log"},{"slug":"gdpr","name":"GDPR compliance"},{"slug":"soc2","name":"SOC 2"},{"slug":"iso27001","name":"ISO 27001"},{"slug":"multi-language","name":"Multi-language"},{"slug":"automation-workflows","name":"Workflow automation"},{"slug":"ai-features","name":"AI features"},{"slug":"custom-reports","name":"Custom reports"},{"slug":"dashboards","name":"Dashboards"},{"slug":"custom-fields","name":"Custom fields"},{"slug":"integrations-marketplace","name":"Integrations marketplace"},{"slug":"email-integration","name":"Email integration"},{"slug":"lead-scoring","name":"Lead scoring"},{"slug":"template-library","name":"Template library"},{"slug":"a-b-testing","name":"A\/B testing"},{"slug":"segmentation","name":"Segmentation"}],"pricing":{"model":"quote","starting_price":null,"currency":"USD","unit":null,"free_plan":false,"free_trial":false,"label":"Contact for quote"},"open_source":false,"deployment":["cloud"],"platforms":["web"],"languages":["en","de","fr","ja"],"segments":["mid","enterprise"],"metrics":{"active_users":null,"customers":null,"note":null},"rating":null,"reviews_count":0,"website":"https:\/\/business.adobe.com\/products\/marketo.html","url":"https:\/\/comparare.echoenes.dev\/product\/marketo-engage","api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/marketo-engage","description":"Marketo Engage is a B2B-focused marketing automation platform that is part of Adobe Experience Cloud. It offers lead management, scoring, multichannel campaigns, account-based marketing (ABM) and revenue attribution. It has strong CRM sync with Salesforce and Dynamics. It is aimed at mid-sized and large companies running complex campaign operations.","pros_cons":{"pros":["Powerful B2B lead management and scoring","Highly flexible campaign logic","Integrates with Adobe Experience Cloud and CRMs"],"cons":["Steep learning curve","Often needs specialist admins","Pricing only on request","No free plan or free trial"]},"company_profile":{"name":"Adobe","scope":"company","overview":"Adobe sells Creative Cloud for content creation, Document Cloud (Acrobat) for PDF and e-signature, and Experience Cloud for analytics, personalization, customer data and commerce. Enterprise marketing and IT teams buy Experience Cloud to run omnichannel customer journeys, increasingly with Firefly generative AI and GenStudio for content supply chains. Its notable advantage is owning both content creation and content activation tools.","ownership":"public","parent_company":null,"ticker":"NASDAQ: ADBE","employee_range":"10,001\u201350,000","industries":["retail","tmt","banking","cross-industry"],"key_offerings":["Adobe Experience Manager","Adobe Real-Time CDP","Adobe Analytics","Adobe Creative Cloud","Adobe Firefly"],"use_cases":["Personalizing web and app experiences at scale","Building a unified customer profile for marketing","Scaling content production with generative AI"],"strengths":["End-to-end coverage from content creation to delivery and analytics","Commercially safe generative AI with Firefly","Market-leading creative tools with very large user base"],"considerations":["Experience Cloud licensing and implementation costs are high","Integrating multiple Experience Cloud products can be complex","Strong competition from Salesforce and composable point solutions"],"deloitte_services":["Digital experience platform implementation","Marketing technology and content supply chain transformation","Customer data and personalization strategy"],"products":{},"source":"editorial"},"alternatives":[{"slug":"hubspot-marketing-hub","name":"HubSpot Marketing Hub","url":"https:\/\/comparare.echoenes.dev\/product\/hubspot-marketing-hub"},{"slug":"salesforce-account-engagement","name":"Salesforce Marketing Cloud Account Engagement","url":"https:\/\/comparare.echoenes.dev\/product\/salesforce-account-engagement"},{"slug":"google-marketing-platform","name":"Google Marketing Platform","url":"https:\/\/comparare.echoenes.dev\/product\/google-marketing-platform"}],"data_sources":{"curated":"2026-10-26"},"last_verified_at":"2026-10-26"}}