{"data":{"slug":"yandex-metrica","name":"Yandex Metrica","tagline":"Free web analytics, heatmaps and session recording","vendor":{"slug":"yandex","name":"Yandex","website":"https:\/\/yandex.com","description":"Yandex is a Russia-based technology company offering internet services such as its search engine, advertising and Yandex Metrica.","hq_country":"RU","hq_city":"Moskova","founded_year":2000,"employees":26700,"employees_as_of":2024,"employee_range":"10,000+","is_public":true,"ticker":"MOEX:YDEX","deloitte_alliance":false,"deloitte_strategic_alliance":false,"deloitte_alliance_listings":[],"revenue_usd":null,"wikidata_id":"Q5281","profiles":{},"products":{},"products_count":{},"url":"https:\/\/comparare.echoenes.dev\/vendor\/yandex","api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/vendors\/yandex"},"vendor_slug":"yandex","vendor_employees":26700,"vendor_hq_country":"RU","vendor_founded_year":2000,"deloitte_alliance":false,"categories":["web-analytics"],"industries":[],"features":[{"slug":"mobile-app","name":"Mobile app"},{"slug":"api","name":"API access"},{"slug":"multi-language","name":"Multi-language"},{"slug":"turkish-language","name":"Turkish interface"},{"slug":"custom-reports","name":"Custom reports"},{"slug":"dashboards","name":"Dashboards"},{"slug":"segmentation","name":"Segmentation"}],"pricing":{"model":"free","starting_price":null,"currency":"USD","unit":null,"free_plan":true,"free_trial":false,"label":"Free"},"open_source":false,"deployment":["cloud"],"platforms":["web","ios","android"],"languages":["ru","en","tr"],"segments":["freelancer","small","mid"],"metrics":{"active_users":null,"customers":null,"note":null},"rating":null,"reviews_count":0,"website":"https:\/\/metrica.yandex.com","url":"https:\/\/comparare.echoenes.dev\/product\/yandex-metrica","api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/yandex-metrica","description":"Yandex Metrica is a free web analytics service that offers visitor statistics along with session recording (Webvisor), click and scroll maps, and form analytics. It includes goal and conversion tracking, segmentation and e-commerce reports. The tool, which also has a user base in Turkey, has a Turkish interface. Because it is owned by a Russia-based company, some organizations may need to assess it in terms of data residency.","pros_cons":{"pros":["Free analytics with heatmaps and session replay","Generous data limits","Useful for audiences in Russian-speaking markets","Free plan available","Turkish interface"],"cons":["Interface and documentation less localized for some regions","Data residency may be a concern for some companies","Fewer integrations with Western marketing tools"]},"company_profile":null,"alternatives":[{"slug":"google-analytics","name":"Google Analytics 4","url":"https:\/\/comparare.echoenes.dev\/product\/google-analytics"},{"slug":"microsoft-clarity","name":"Microsoft Clarity","url":"https:\/\/comparare.echoenes.dev\/product\/microsoft-clarity"}],"data_sources":{"curated":"2026-10-26"},"last_verified_at":"2026-10-26"}}