{"data":{"slug":"qualtrics","name":"Qualtrics","website":"https:\/\/www.qualtrics.com","description":"Qualtrics is a US-based software company offering an experience management (XM), research and survey platform.","hq_country":"US","hq_city":"Provo","founded_year":2002,"employees":5000,"employees_as_of":2024,"employee_range":"1,001-5,000","is_public":false,"ticker":null,"deloitte_alliance":true,"deloitte_strategic_alliance":false,"deloitte_alliance_listings":[{"name":"Qualtrics","url":null}],"revenue_usd":null,"wikidata_id":"Q7268803","profiles":[{"name":"Qualtrics","scope":"company","overview":"Qualtrics provides survey and experience management software that captures customer, employee and market feedback and analyzes it with AI, including conversation and text analytics. Buyers are CX, HR and research teams at large organizations, plus universities. Owned by a Silver Lake-led group since 2023, it agreed in 2025 to acquire Press Ganey Forsta to expand in healthcare experience.","ownership":"pe-backed","parent_company":null,"ticker":null,"employee_range":"5,001\u201310,000","industries":["healthcare","banking","retail","education","public-sector","cross-industry"],"key_offerings":["Qualtrics CustomerXM","Qualtrics EmployeeXM","Qualtrics Strategy & Research","Qualtrics Experience Agents"],"use_cases":["Measuring and closing the loop on customer feedback","Employee engagement and lifecycle surveys","Market research and concept testing"],"strengths":["Broad, mature survey and research capabilities","Strong text and conversation analytics","Covers customer, employee and market research on one platform"],"considerations":["Premium pricing versus lighter survey tools","Requires program design to drive action, not just data","Integration of Press Ganey acquisition adds uncertainty"],"deloitte_services":["Customer experience measurement program design","Employee experience and listening strategy","Integration of feedback data with CRM and HR systems"],"products":[],"source":"editorial"}],"products":[{"slug":"qualtrics-xm","name":"Qualtrics XM","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/qualtrics-xm"}],"products_count":{},"url":"https:\/\/comparare.echoenes.dev\/vendor\/qualtrics","api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/vendors\/qualtrics"}}