{"data":{"slug":"salesforce","name":"Salesforce","website":"https:\/\/www.salesforce.com","description":"Salesforce is a US-based cloud software company that leads the CRM market and also owns products such as Slack, Tableau and MuleSoft.","hq_country":"US","hq_city":"San Francisco","founded_year":1999,"employees":76000,"employees_as_of":2025,"employee_range":"10,000+","is_public":true,"ticker":"NYSE:CRM","deloitte_alliance":true,"deloitte_strategic_alliance":false,"deloitte_alliance_listings":[{"name":"Informatica","url":"https:\/\/www.deloitte.com\/us\/en\/alliances\/deloitte-technology-alliances-informatica.html"},{"name":"SALESFORCE","url":"https:\/\/www.deloitte.com\/global\/en\/alliances\/salesforce.html"},{"name":"Salesforce - MuleSoft","url":"https:\/\/www.deloittedigital.com\/us\/en\/alliances\/Salesforce.html"},{"name":"Salesforce - Tableau Software","url":"https:\/\/www.deloitte.com\/us\/en\/alliances\/deloitte-technology-alliances-tableau.html"}],"revenue_usd":37895000000,"wikidata_id":"Q941127","profiles":[{"name":"Salesforce","scope":"company","overview":"Salesforce provides cloud applications for sales, customer service, marketing, commerce and analytics, unified by its Data Cloud and the Agentforce platform for autonomous AI agents. It is bought by enterprises and mid-market companies across industries, often with industry-specific clouds. It is the largest CRM vendor and also owns MuleSoft, Tableau and Slack.","ownership":"public","parent_company":null,"ticker":"NYSE: CRM","employee_range":"50,000+","industries":["banking","healthcare","retail","manufacturing","public-sector","cross-industry"],"key_offerings":["Sales Cloud","Service Cloud","Agentforce","Data Cloud","Marketing Cloud"],"use_cases":["Sales pipeline and opportunity management","Omnichannel customer service with AI agents","Personalized marketing journeys from unified customer data"],"strengths":["Market-leading CRM with broad industry clouds","Huge AppExchange ecosystem and talent pool","Integrated data, AI agents and analytics stack"],"considerations":["High total cost as clouds and add-ons accumulate","Org complexity and technical debt from heavy customization","Frequent product rebrands make roadmap hard to track"],"deloitte_services":["CRM implementation and multi-cloud transformation","Agentforce and AI agent design and deployment","Customer data unification and personalization programs"],"products":[],"source":"editorial"},{"name":"Informatica","scope":"business_line","overview":"Informatica's Intelligent Data Management Cloud (IDMC) covers data integration, data quality, master data management, data catalog and governance, with the CLAIRE AI engine for automation. It is bought by CDOs and data teams at large enterprises with complex, multi-cloud data estates. Salesforce completed its roughly $8 billion acquisition of Informatica in November 2025.","ownership":"subsidiary","parent_company":"Salesforce","ticker":null,"employee_range":"1,001\u20135,000","industries":["banking","insurance","healthcare","life-sciences","public-sector","cross-industry"],"key_offerings":["Intelligent Data Management Cloud (IDMC)","Informatica MDM","Cloud Data Integration","Cloud Data Governance and Catalog","CLAIRE AI"],"use_cases":["Master data management for customer and product records","Migrating PowerCenter ETL workloads to cloud","Enterprise data catalog and governance for AI readiness"],"strengths":["Broadest end-to-end data management suite in the market","Mature MDM and data quality capabilities","Large installed base and skilled practitioner pool"],"considerations":["Premium pricing relative to point tools","Roadmap may shift toward Salesforce priorities post-acquisition","Consumption-based units can be hard to forecast"],"deloitte_services":["Data platform modernization and PowerCenter-to-cloud migration","Data governance and MDM program design","Data foundation for AI and analytics initiatives"],"products":["informatica-idmc"],"source":"editorial"},{"name":"MuleSoft","scope":"business_line","overview":"MuleSoft's Anypoint Platform lets organizations design, build, manage and secure APIs and integrations connecting applications, data and devices, with added RPA, IDP and agent orchestration. Buyers are enterprise integration and IT architecture teams, often in Salesforce-heavy environments. Salesforce acquired MuleSoft in 2018 and positions it as the connectivity layer for Agentforce.","ownership":"subsidiary","parent_company":"Salesforce","ticker":null,"employee_range":null,"industries":["banking","insurance","healthcare","retail","public-sector","cross-industry"],"key_offerings":["Anypoint Platform","MuleSoft Composer","MuleSoft RPA","Anypoint Flex Gateway","MuleSoft for Agentforce"],"use_cases":["Building reusable APIs over legacy systems","Integrating CRM with ERP and data sources","Exposing enterprise systems to AI agents"],"strengths":["Mature API management and integration in one platform","Strong alignment with Salesforce ecosystem","Reusable API approach accelerates later projects"],"considerations":["Expensive relative to lighter iPaaS options","Requires skilled MuleSoft developers","Value depends on disciplined API reuse governance"],"deloitte_services":["API-led integration strategy and implementation","Integration center of excellence setup","Connecting AI agents to enterprise systems"],"products":["mulesoft-anypoint"],"source":"editorial"},{"name":"Tableau Software","scope":"business_line","overview":"Tableau provides visual analytics tools for exploring data, building dashboards and sharing insights, available as Tableau Cloud, Tableau Server and desktop authoring, with AI features under Tableau Next and Tableau Agent. Buyers range from business analysts to enterprise BI teams. Acquired by Salesforce in 2019, it is now being integrated with Salesforce Data Cloud and Agentforce.","ownership":"subsidiary","parent_company":"Salesforce","ticker":null,"employee_range":null,"industries":["banking","healthcare","retail","public-sector","education","cross-industry"],"key_offerings":["Tableau Cloud","Tableau Server","Tableau Desktop","Tableau Next","Tableau Pulse"],"use_cases":["Interactive dashboards for business performance","Self-service data exploration by analysts","AI-generated metric insights delivered to users"],"strengths":["Best-in-class visual data exploration","Large, active user community","Flexible connectivity to many data sources"],"considerations":["Per-user licensing costlier than Power BI","Roadmap tied increasingly to Salesforce ecosystem","Governance at scale requires dedicated administration"],"deloitte_services":["Analytics platform implementation and migration","BI center of excellence and governance","Data storytelling and dashboard design"],"products":["tableau"],"source":"editorial"}],"products":[{"slug":"salesforce-sales-cloud","name":"Salesforce Sales Cloud","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/salesforce-sales-cloud"},{"slug":"salesforce-cpq","name":"Salesforce Revenue Cloud (CPQ)","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/salesforce-cpq"},{"slug":"salesforce-account-engagement","name":"Salesforce Marketing Cloud Account Engagement","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/salesforce-account-engagement"},{"slug":"salesforce-commerce-cloud","name":"Salesforce Commerce Cloud","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/salesforce-commerce-cloud"},{"slug":"slack","name":"Slack","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/slack"},{"slug":"mulesoft-anypoint","name":"MuleSoft Anypoint Platform","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/mulesoft-anypoint"},{"slug":"tableau","name":"Tableau","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/tableau"},{"slug":"informatica-idmc","name":"Informatica Intelligent Data Management Cloud","deloitte_alliance":true,"api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/products\/informatica-idmc"}],"products_count":{},"url":"https:\/\/comparare.echoenes.dev\/vendor\/salesforce","api_url":"https:\/\/comparare.echoenes.dev\/api\/v1\/vendors\/salesforce"}}