Compare
Review up to 6 products side by side.
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ActiveCampaign
ActiveCampaign
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HubSpot Marketing Hub
HubSpot
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Brevo
Brevo
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Klaviyo
Klaviyo
|
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Only one here with Pipeline management
Longest track record — vendor founded 2003
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Only one here with Email integration
Free plan available
Vendor is publicly listed — audited financial disclosure
Largest vendor (8,246 employees)
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Only one here with Omnichannel
Free plan available
Lowest starting price here ($9 / month)
Largest customer base (500K)
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Only one here with SOC 2
Free plan available
Vendor is publicly listed — audited financial disclosure
|
| Drawbacks |
No free plan
No public adoption figures
Smallest vendor (900 employees) — check support capacity
|
No public adoption figures
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Lacks Single sign-on (SSO), Role-based access, Custom reports +2 more — offered by others here
Narrowest feature scope (14)
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Lacks Custom fields, Zapier integration, Lead scoring — offered by others here
Highest starting price here ($20 / month)
|
| Editorial assessment | ||||
| Strengths |
Powerful visual automation builder
Built-in CRM and lead scoring
Large library of integrations
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All-in-one inbound marketing toolkit
Native CRM data for segmentation and reporting
Extensive learning resources and community
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Email, SMS and WhatsApp in one platform
Pricing based on email volume, not contacts
Includes transactional email
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Deep integration with e-commerce platforms like Shopify
Strong segmentation using purchase data
Email and SMS in one tool
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| Considerations |
Pricing rises with contact count
Learning curve for complex automations
Reporting depth tied to higher plans
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Professional and Enterprise tiers are costly
Contact-based pricing grows with your database
Some advanced features require onboarding fees or upgrades
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Daily sending limits on the free plan
Template editor less flexible than some rivals
Advanced automation requires higher plans
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Costs rise quickly with list size
Can be complex for non-e-commerce use
SMS billed separately
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✕ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | $15 / month | $15 / user/month | $9 / month | $20 / month |
| Pricing model | Subscription | Freemium | Freemium | Freemium |
| Free plan | ✕ | ✓ | ✓ | ✓ |
| Free trial | ✓ | ✓ | ✓ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web, iOS, Android | Web, iOS, Android | Web, iOS, Android | Web, iOS, Android |
| Turkish interface | ✕ | ✕ | ✕ | ✕ |
| Target size | Small business, Mid-market | Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market | Small business, Mid-market, Enterprise |
| Industries served | — | — | — | — |
| Active users | — | — | — | — |
| Customers | — | — | 500K | 167K |
| Vendor employees | 900 | 8,246 | 1,000 | 2,000 |
| Headquarters | Chicago, IL, US | Cambridge, MA, US | Paris, FR | Boston, MA, US |
| Founded | 2003 | 2006 | 2012 | 2012 |
| Categories | Marketing Automation, Email Marketing | Marketing Automation, Email Marketing, Social Media Management, Landing Page Builders | Marketing Automation, Email Marketing | Marketing Automation, Email Marketing, Customer Data Platform (CDP) |
| Features | ||||
| AI features | ✓ | ✓ | ✓ | ✓ |
| Workflow automation | ✓ | ✓ | ✓ | ✓ |
| Omnichannel | — | — | ✓ | — |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| SOC 2 | — | — | — | ✓ |
| Custom fields | ✓ | ✓ | — | — |
| Template library | ✓ | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Email integration | — | ✓ | — | — |
| Integrations marketplace | ✓ | ✓ | ✓ | ✓ |
| Webhooks | ✓ | ✓ | ✓ | ✓ |
| Zapier integration | ✓ | ✓ | ✓ | — |
| A/B testing | ✓ | ✓ | ✓ | ✓ |
| Segmentation | ✓ | ✓ | ✓ | ✓ |
| Mobile app | ✓ | ✓ | ✓ | ✓ |
| Custom reports | ✓ | ✓ | — | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Lead scoring | ✓ | ✓ | — | — |
| Pipeline management | ✓ | — | — | — |
| Role-based access | ✓ | ✓ | — | ✓ |
| Single sign-on (SSO) | ✓ | ✓ | — | ✓ |
| Two-factor authentication | ✓ | ✓ | ✓ | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.