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BigCommerce logo
BigCommerce
BigCommerce
Shopify logo
Shopify
Shopify
Adobe Commerce logo
Wix logo
Wix
Wix
Head-to-head in this comparison
Advantages
Free trial available
Public pricing
Only one here with Workflow automation
Free trial available
Turkish interface
Public pricing
Deloitte alliance partner
Only one here with Audit log
Can run on-premise
Turkish interface
Deloitte alliance partner
Largest vendor (30,000 employees)
Only one here with SOC 2, ISO 27001
Free plan available
Turkish interface
Public pricing
Drawbacks
Lacks Turkish interface, AI features — offered by others here
No free plan
Cloud only
No Turkish interface
No public adoption figures
No free plan
Cloud only
No public adoption figures
Lacks Mobile app, Two-factor authentication, Marketplace integration +1 more — offered by others here
No free plan
No free trial
Pricing only on request
No public adoption figures
Lacks Webhooks, Multi-currency, Custom reports +3 more — offered by others here
No free trial
Cloud only
Narrowest feature scope (14)
Editorial assessment
Strengths
Many built-in features without extra apps
No added transaction fees
Supports B2B and headless commerce
Fast store setup with no technical skills
Huge app and theme ecosystem
Reliable hosting and checkout
Extremely flexible and customizable
Strong B2B and multi-store capabilities
Large developer ecosystem
Easy drag-and-drop editor
Large selection of templates and apps
Hosting, domains and ecommerce in one place
Considerations
Sales thresholds can push you to higher plans
Smaller theme ecosystem than some rivals
App subscriptions add up over time
Transaction fees when not using native payments
Deep customization requires Liquid code
High total cost of ownership
Requires experienced developers
Switching templates later is difficult
Free plan shows Wix branding
Less flexible for complex or large sites
Product & company facts
Deloitte alliance ✕ ✓ ✓ ✕
Rating — — — —
Starting price $39 / month $5 / month Contact for quote $17 / month
Pricing model Subscription Subscription Quote-based Freemium
Free plan ✕ ✕ ✕ ✓
Free trial ✓ ✓ ✕ ✕
Open source ✕ ✕ ✕ ✕
Deployment Cloud (SaaS) Cloud (SaaS) Cloud (SaaS), On-premise Cloud (SaaS)
Platforms Web, iOS, Android Web, iOS, Android, Windows, macOS Web Web, iOS, Android
Turkish interface ✕ ✓ ✓ ✓
Target size Small business, Mid-market, Enterprise Freelancer, Small business, Mid-market, Enterprise Mid-market, Enterprise Freelancer, Small business, Mid-market
Industries served — Retail & consumer, Manufacturing & industrial, Technology, media & telecom Retail & consumer, Technology, media & telecom, Banking & capital markets, Cross-industry —
Active users — — — —
Customers — — — 6M
Vendor employees 1,150 8,100 30,000 5,929
Headquarters Austin, TX, US Ottawa, CA San Jose, US Tel Aviv, IL
Founded 2009 2006 1982 2006
Categories E-Commerce Platforms E-Commerce Platforms E-Commerce Platforms E-Commerce Platforms, Website Builders
Features
AI features — ✓ ✓ ✓
Workflow automation — ✓ — —
GDPR compliance ✓ ✓ ✓ ✓
ISO 27001 — — — ✓
SOC 2 — — — ✓
Template library ✓ ✓ — ✓
Marketplace integration ✓ ✓ — —
Multi-currency ✓ ✓ ✓ —
Online payments ✓ ✓ ✓ ✓
API access ✓ ✓ ✓ ✓
Integrations marketplace ✓ ✓ ✓ ✓
Webhooks ✓ ✓ ✓ —
Inventory tracking ✓ ✓ ✓ —
Mobile app ✓ ✓ — ✓
Multi-language ✓ ✓ ✓ ✓
Turkish interface — ✓ ✓ ✓
Custom reports ✓ ✓ ✓ —
Dashboards ✓ ✓ ✓ —
Audit log — — ✓ —
Role-based access ✓ ✓ ✓ ✓
Single sign-on (SSO) ✓ ✓ ✓ ✓
Two-factor authentication ✓ ✓ — ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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