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Ghost logo
Ghost
Ghost Foundation
WordPress.com logo
WordPress.com
Automattic
WordPress logo
WordPress
WordPress Foundation
Webflow logo
Webflow
Webflow
Head-to-head in this comparison
Advantages
Only one here with Zapier integration, Email integration, Online payments
Free trial available
Open source
Can run on-premise
Public pricing
Turkish interface
Public pricing
Lowest starting price here ($4 / month)
Largest vendor (940 employees)
Longest track record — vendor founded 2005
Open source
Can run on-premise
Turkish interface
Only one here with Single sign-on (SSO), Audit log, SOC 2 +1 more
Public pricing
Broadest feature coverage (13)
Drawbacks
Lacks Mobile app, Two-factor authentication, GDPR compliance +4 more — offered by others here
No Turkish interface
Smallest vendor (35 employees) — check support capacity
Lacks API access, Webhooks, Self-hosted +1 more — offered by others here
No free trial
Cloud only
Lacks Two-factor authentication, GDPR compliance, AI features — offered by others here
No free trial
Pricing only on request
Lacks Self-hosted, Open source, Mobile app +1 more — offered by others here
No free trial
Cloud only
No Turkish interface
Highest starting price here ($14 / month)
Editorial assessment
Strengths
Clean, fast writing and publishing experience
Built-in newsletters and paid memberships
Open-source with a managed hosting option
Managed hosting with no server maintenance
Familiar WordPress editor and themes
Free plan to get started quickly
Free, open-source and self-hostable
Huge ecosystem of themes and plugins
Large community and talent pool
Pixel-level design control without writing code
Clean, production-ready HTML and CSS output
Flexible CMS collections for dynamic content
Considerations
Fewer themes and integrations than WordPress
Limited for sites beyond publishing
Self-hosting requires technical setup
Plugins and custom themes require higher plans
Less control than self-hosted WordPress
Free sites show platform branding and ads
Requires ongoing updates and maintenance
Plugin sprawl can hurt performance
Hosting, security and backups are your responsibility
Steep learning curve for non-designers
Site and workspace plans can add up quickly
Ecommerce capabilities are relatively limited
Product & company facts
Deloitte alliance ✕ ✕ ✕ ✕
Rating — — — —
Starting price $9 / month $4 / month Free $14 / month
Pricing model Open source Freemium Open source Freemium
Free plan ✓ ✓ ✓ ✓
Free trial ✓ ✕ ✕ ✕
Open source ✓ ✕ ✓ ✕
Deployment Cloud (SaaS), On-premise Cloud (SaaS) On-premise, Cloud (SaaS) Cloud (SaaS)
Platforms Web Web, iOS, Android Web, iOS, Android Web
Turkish interface ✕ ✓ ✓ ✕
Target size Freelancer, Small business Freelancer, Small business, Mid-market Freelancer, Small business, Mid-market, Enterprise Freelancer, Small business, Mid-market, Enterprise
Industries served — — — —
Active users — — — —
Customers — — — —
Vendor employees 35 940 — 700
Headquarters Singapur, SG San Francisco, US San Francisco, US San Francisco, US
Founded 2013 2005 2010 2013
Categories Content Management (CMS) Website Builders, Content Management (CMS) Website Builders, Content Management (CMS) Website Builders, Content Management (CMS)
Features
AI features — ✓ — ✓
GDPR compliance — ✓ — ✓
SOC 2 — — — ✓
Template library — ✓ ✓ ✓
Open source ✓ — ✓ —
Self-hosted ✓ — ✓ —
Online payments ✓ — — —
API access ✓ — ✓ ✓
Email integration ✓ — — —
Integrations marketplace ✓ ✓ ✓ ✓
Webhooks ✓ — ✓ ✓
Zapier integration ✓ — — —
A/B testing — — — ✓
Mobile app — ✓ ✓ —
Multi-language — ✓ ✓ ✓
Turkish interface — ✓ ✓ —
Audit log — — — ✓
Role-based access ✓ ✓ ✓ ✓
Single sign-on (SSO) — — — ✓
Two-factor authentication — ✓ — ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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