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MailerLite logo
MailerLite
MailerLite
Mailchimp logo
Mailchimp
Intuit
Brevo logo
Brevo
Brevo
Kit logo
Kit
Kit
Head-to-head in this comparison
Advantages No relative advantage on tracked data
Only one here with Custom reports
Vendor is publicly listed — audited financial disclosure
Largest vendor (18,800 employees)
Longest track record — vendor founded 1983
Only one here with Omnichannel
Only one here with Online payments
Drawbacks
No public adoption figures
No public adoption figures
No relative drawback on tracked data
Lacks AI features, Template library — offered by others here
No public adoption figures
Highest starting price here ($25 / month)
Smallest vendor (70 employees) — check support capacity
Least established — vendor founded 2013
Editorial assessment
Strengths
Clean, simple interface
Affordable plans with a free tier
Landing pages and forms included
Easy-to-use email editor and templates
Free plan for getting started
Wide range of integrations
Email, SMS and WhatsApp in one platform
Pricing based on email volume, not contacts
Includes transactional email
Built for creators and newsletters
Tag-based subscriber management
Creator monetization features
Considerations
Strict account approval process
Fewer advanced automation features
Reporting is fairly basic
Pricing climbs as your audience grows
Automation less advanced than specialist tools
Free plan features have become more limited
Daily sending limits on the free plan
Template editor less flexible than some rivals
Advanced automation requires higher plans
Limited design flexibility in emails
Pricing grows with subscriber count
Less suited to e-commerce or B2B use cases
Product & company facts
Deloitte alliance ✕ ✕ ✕ ✕
Rating — — — —
Starting price $9 / month $13 / month $9 / month $25 / month
Pricing model Freemium Freemium Freemium Freemium
Free plan ✓ ✓ ✓ ✓
Free trial ✓ ✓ ✓ ✓
Open source ✕ ✕ ✕ ✕
Deployment Cloud (SaaS) Cloud (SaaS) Cloud (SaaS) Cloud (SaaS)
Platforms Web, iOS, Android Web, iOS, Android Web, iOS, Android Web, iOS, Android
Turkish interface ✕ ✕ ✕ ✕
Target size Freelancer, Small business Freelancer, Small business, Mid-market Freelancer, Small business, Mid-market Freelancer, Small business
Industries served — — — —
Active users — — — —
Customers — — 500K —
Vendor employees 250 18,800 1,000 70
Headquarters Vilnius, LT Mountain View, CA, US Paris, FR Boise, ID, US
Founded 2010 1983 2012 2013
Categories Email Marketing, Landing Page Builders Marketing Automation, Email Marketing Marketing Automation, Email Marketing Email Marketing
Features
AI features ✓ ✓ ✓ —
Workflow automation ✓ ✓ ✓ ✓
Omnichannel — — ✓ —
GDPR compliance ✓ ✓ ✓ ✓
Template library ✓ ✓ ✓ —
Online payments — — — ✓
API access ✓ ✓ ✓ ✓
Integrations marketplace ✓ ✓ ✓ ✓
Webhooks ✓ ✓ ✓ ✓
Zapier integration ✓ ✓ ✓ ✓
A/B testing ✓ ✓ ✓ ✓
Segmentation ✓ ✓ ✓ ✓
Mobile app ✓ ✓ ✓ ✓
Custom reports — ✓ — —
Dashboards ✓ ✓ ✓ ✓
Two-factor authentication ✓ ✓ ✓ ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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