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Microsoft Power Automate logo
Zapier logo
Zapier
Zapier
Make logo
Make
Make (Celonis)
Workato logo
Workato
Workato
Head-to-head in this comparison
Advantages
Only one here with Mobile app, Multi-language, Turkish interface
Free trial available
Can run on-premise
Turkish interface
Public pricing
Free plan available
Free trial available
Public pricing
Free plan available
Public pricing
Lowest starting price here ($9 / month)
Free trial available
Deloitte alliance partner
Drawbacks
Lacks Chatbot — offered by others here
No free plan
Lacks ISO 27001, HIPAA — offered by others here
Cloud only
No Turkish interface
Highest starting price here ($19.99 / month)
Lacks HIPAA, Chatbot — offered by others here
No free trial
Cloud only
No Turkish interface
Smallest vendor (500 employees) — check support capacity
No free plan
Cloud only
No Turkish interface
Pricing only on request
Least established — vendor founded 2013
Editorial assessment
Strengths
Native automation across Microsoft 365 and Teams
Combines cloud flows with desktop RPA
Often included with existing Microsoft licenses
Huge catalog of app integrations
Very easy for non-technical users to set up
Reliable for simple trigger-action workflows
Visual editor handles complex branching workflows
Generally cheaper per operation than many rivals
Detailed data mapping and error handling
Enterprise-grade integrations and automation recipes
Strong governance, security and admin controls
Accessible to both IT and business teams
Considerations
Licensing for premium features is complex
Debugging complex flows can be frustrating
Weaker experience outside the Microsoft ecosystem
Task-based pricing gets expensive at high volume
Complex multi-step logic can become unwieldy
Limited control compared to developer-focused tools
Steeper learning curve than simpler automation tools
Operation counting can be hard to estimate
Fewer native integrations than the largest competitors
Pricing is high and only available on request
Overkill for small teams with simple needs
Advanced recipes still have a learning curve
Product & company facts
Deloitte alliance ✕ ✕ ✕ ✓
Rating — — — —
Starting price $15 / user/month $19.99 / month $9 / month Contact for quote
Pricing model Subscription Freemium Freemium Quote-based
Free plan ✕ ✓ ✓ ✕
Free trial ✓ ✓ ✕ ✓
Open source ✕ ✕ ✕ ✕
Deployment Cloud (SaaS), Hybrid Cloud (SaaS) Cloud (SaaS) Cloud (SaaS)
Platforms Web, Windows, iOS, Android Web Web Web
Turkish interface ✓ ✕ ✕ ✕
Target size Small business, Mid-market, Enterprise Freelancer, Small business, Mid-market, Enterprise Freelancer, Small business, Mid-market, Enterprise Mid-market, Enterprise
Industries served — — — Technology, media & telecom, Retail & consumer, Healthcare, Banking & capital markets, Professional services, Cross-industry
Active users — — — —
Customers — — — —
Vendor employees 228,000 800 500 1,000
Headquarters Redmond, US San Francisco, US Prag, CZ Mountain View, US
Founded 1975 2012 2012 2013
Categories Low-Code / No-Code, Automation & Integration (iPaaS) Automation & Integration (iPaaS) Automation & Integration (iPaaS) Automation & Integration (iPaaS)
Features
AI features ✓ ✓ ✓ ✓
Workflow automation ✓ ✓ ✓ ✓
Chatbot — ✓ — ✓
GDPR compliance ✓ ✓ ✓ ✓
HIPAA ✓ — — ✓
ISO 27001 ✓ — ✓ ✓
SOC 2 ✓ ✓ ✓ ✓
Template library ✓ ✓ ✓ ✓
API access ✓ ✓ ✓ ✓
Integrations marketplace ✓ ✓ ✓ ✓
Webhooks ✓ ✓ ✓ ✓
Mobile app ✓ — — —
Multi-language ✓ — — —
Turkish interface ✓ — — —
Audit log ✓ ✓ ✓ ✓
Role-based access ✓ ✓ ✓ ✓
Single sign-on (SSO) ✓ ✓ ✓ ✓
Two-factor authentication ✓ ✓ ✓ ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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