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Squarespace logo
Squarespace
Squarespace
Wix logo
Wix
Wix
Webflow logo
Webflow
Webflow
WordPress.com logo
WordPress.com
Automattic
Head-to-head in this comparison
Advantages
Free trial available
Longest track record — vendor founded 2004
Only one here with ISO 27001
Free plan available
Turkish interface
Vendor is publicly listed — audited financial disclosure
Broadest feature coverage (14)
Only one here with Webhooks, Audit log, A/B testing
Free plan available
Free plan available
Turkish interface
Lowest starting price here ($4 / month)
Drawbacks
Lacks Single sign-on (SSO), SOC 2, Turkish interface +1 more — offered by others here
No free plan
No Turkish interface
No free trial
Highest starting price here ($17 / month)
Lacks Mobile app, Online payments, Turkish interface — offered by others here
No free trial
No Turkish interface
No public adoption figures
Smallest vendor (700 employees) — check support capacity
Lacks API access, Online payments, Single sign-on (SSO) +1 more — offered by others here
No free trial
No public adoption figures
Editorial assessment
Strengths
Polished, design-focused templates out of the box
All-in-one hosting, domains and ecommerce
Easy drag-and-drop editing for non-technical users
Easy drag-and-drop editor
Large selection of templates and apps
Hosting, domains and ecommerce in one place
Pixel-level design control without writing code
Clean, production-ready HTML and CSS output
Flexible CMS collections for dynamic content
Managed hosting with no server maintenance
Familiar WordPress editor and themes
Free plan to get started quickly
Considerations
Limited flexibility for custom layouts and code
Smaller app and integration ecosystem than rivals
Ecommerce features less advanced for large catalogs
Switching templates later is difficult
Free plan shows Wix branding
Less flexible for complex or large sites
Steep learning curve for non-designers
Site and workspace plans can add up quickly
Ecommerce capabilities are relatively limited
Plugins and custom themes require higher plans
Less control than self-hosted WordPress
Free sites show platform branding and ads
Product & company facts
Deloitte alliance ✕ ✕ ✕ ✕
Rating — — — —
Starting price $16 / month $17 / month $14 / month $4 / month
Pricing model Subscription Freemium Freemium Freemium
Free plan ✕ ✓ ✓ ✓
Free trial ✓ ✕ ✕ ✕
Open source ✕ ✕ ✕ ✕
Deployment Cloud (SaaS) Cloud (SaaS) Cloud (SaaS) Cloud (SaaS)
Platforms Web, iOS, Android Web, iOS, Android Web Web, iOS, Android
Turkish interface ✕ ✓ ✕ ✓
Target size Freelancer, Small business Freelancer, Small business, Mid-market Freelancer, Small business, Mid-market, Enterprise Freelancer, Small business, Mid-market
Industries served — — — —
Active users — — — —
Customers 5M 6M — —
Vendor employees 1,750 5,929 700 940
Headquarters New York, US Tel Aviv, IL San Francisco, US San Francisco, US
Founded 2004 2006 2013 2005
Categories E-Commerce Platforms, Website Builders E-Commerce Platforms, Website Builders Website Builders, Content Management (CMS) Website Builders, Content Management (CMS)
Features
AI features ✓ ✓ ✓ ✓
GDPR compliance ✓ ✓ ✓ ✓
ISO 27001 — ✓ — —
SOC 2 — ✓ ✓ —
Template library ✓ ✓ ✓ ✓
Online payments ✓ ✓ — —
API access ✓ ✓ ✓ —
Integrations marketplace — ✓ ✓ ✓
Webhooks — — ✓ —
A/B testing — — ✓ —
Mobile app ✓ ✓ — ✓
Multi-language ✓ ✓ ✓ ✓
Turkish interface — ✓ — ✓
Audit log — — ✓ —
Role-based access ✓ ✓ ✓ ✓
Single sign-on (SSO) — ✓ ✓ —
Two-factor authentication ✓ ✓ ✓ ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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