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Vertex AI logo
Vertex AI
Google
Dataiku logo
Dataiku
Dataiku
IBM watsonx logo
Head-to-head in this comparison
Advantages
Vendor is publicly listed — audited financial disclosure
Broadest feature coverage (9)
Only one here with Workflow automation
Can run on-premise
Can run on-premise
Vendor is publicly listed — audited financial disclosure
Largest vendor (270,000 employees)
Longest track record — vendor founded 1911
Drawbacks
Lacks Dashboards — offered by others here
Cloud only
Cloud only
Smallest vendor (4,000 employees) — check support capacity
Lacks SOC 2, ISO 27001, HIPAA — offered by others here
Lacks SOC 2, ISO 27001, HIPAA — offered by others here
Narrowest feature scope (6)
Editorial assessment
Strengths
End-to-end ML and generative AI tooling
Access to Gemini and third-party models
Integrates with BigQuery and Google Cloud services
Unified lakehouse for data engineering and AI
Built on open formats like Delta Lake and Spark
Strong collaborative notebooks and ML tooling
Visual and code-based workflows in one platform
Enables collaboration between analysts and data scientists
Flexible deployment across clouds and on-premise
Combines AI studio, data store and governance
Strong focus on AI governance and compliance
Flexible cloud, on-premise and hybrid deployment
Considerations
Complex for teams new to Google Cloud
Usage-based costs can escalate
Rapidly changing features and documentation
Usage-based costs can be hard to predict
Requires data engineering expertise
Cluster tuning and governance need attention
Licensing is expensive for smaller teams
Platform breadth brings a learning curve
Performance depends on underlying infrastructure
Complex product portfolio to navigate
Requires specialist skills to implement
Costs can be hard to estimate
Product & company facts
Deloitte alliance ✓ ✓ ✓ ✓
Rating — — — —
Starting price Price not listed Price not listed Contact for quote Price not listed
Pricing model Usage-based Usage-based Quote-based Usage-based
Free plan ✕ ✕ ✕ ✕
Free trial ✓ ✓ ✓ ✓
Open source ✕ ✕ ✕ ✕
Deployment Cloud (SaaS) Cloud (SaaS) Cloud (SaaS), On-premise, Hybrid Cloud (SaaS), On-premise, Hybrid
Platforms Web Web Web Web
Turkish interface ✕ ✕ ✕ ✕
Target size Small business, Mid-market, Enterprise Mid-market, Enterprise Mid-market, Enterprise Mid-market, Enterprise
Industries served Retail & consumer, Banking & capital markets, Healthcare, Technology, media & telecom, Government & public sector, Cross-industry Banking & capital markets, Healthcare, Life sciences, Retail & consumer, Manufacturing & industrial, Cross-industry Banking & capital markets, Insurance, Life sciences, Manufacturing & industrial, Retail & consumer, Cross-industry Banking & capital markets, Insurance, Government & public sector, Healthcare, Manufacturing & industrial, Technology, media & telecom
Active users — — — —
Customers — — — —
Vendor employees 183,000 4,000 — 270,000
Headquarters Mountain View, US San Francisco, CA, US New York, NY, US Armonk, NY, US
Founded 1998 2013 2013 1911
Categories AI & ML Platforms Data Platforms & Warehousing, AI & ML Platforms Data Platforms & Warehousing, AI & ML Platforms Data Platforms & Warehousing, AI & ML Platforms
Features
AI features ✓ ✓ ✓ ✓
Workflow automation — — ✓ —
HIPAA ✓ ✓ — —
ISO 27001 ✓ ✓ — —
SOC 2 ✓ ✓ — —
API access ✓ ✓ ✓ ✓
Dashboards — ✓ ✓ ✓
Audit log ✓ ✓ ✓ ✓
Role-based access ✓ ✓ ✓ ✓
Single sign-on (SSO) ✓ ✓ ✓ ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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