What is Auth0?
Auth0 is a customer identity (CIAM) platform that makes it easy to add sign-in, social login, multi-factor authentication, passwordless login and authorization to applications. It offers broad SDK support, customizable flows with Actions, and identity features for AI agents. It serves software teams that do not want to build identity infrastructure for their own products. It is priced by monthly active users and has a generous free plan.
Key facts
- Starting price
- $35 / month
- Pricing model
- Freemium
- Active users
- —
- Customers
- —
- Vendor employees
- 6,000
- Launched
- 2013
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Developer-friendly SDKs and documentation
- Highly extensible authentication flows
- Supports social, enterprise and passwordless login
- Free plan available
Considerations
- Pricing rises steeply as active users grow
- Advanced features locked to higher tiers
- Complex customization can be time-consuming
Editorial summary based on public information; not a user review.
Industries & use cases
Industries served
Technology, media & telecom
Banking & capital markets
Healthcare
Government & public sector
Retail & consumer
Cross-industry
Typical use cases
- Single sign-on and MFA for workforce apps
- Customer login and registration for digital apps
- Automated joiner-mover-leaver provisioning
Typical Deloitte services
- Identity and access management modernization
- Zero trust architecture programs
- Identity governance and access review processes
Editorial profile based on public information.
Features
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓HIPAA· Compliance
✓White label· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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