What is Braze?
Braze is a platform for real-time, personalized customer communication across push notifications, email, SMS, in-app messages and web channels. It offers a journey designer called Canvas, segmentation and AI-powered optimization. It is designed for consumer brands with large user bases. Pricing is quote-based.
Key facts
- Starting price
- Contact for quote
- Pricing model
- Quote-based
- Active users
- —
- Customers
- —
- Vendor employees
- 1,600
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Strong mobile and cross-channel engagement
- Real-time segmentation at scale
- Robust experimentation and personalization
Considerations
- Requires engineering support to implement
- Geared toward larger budgets
- Pricing only on request
- No free plan or free trial
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓Omnichannel· Communication
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓HIPAA· Compliance
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Multi-language· Platform
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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