Compare
Review up to 6 products side by side.
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Moz Pro
Moz
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Semrush
Semrush
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Ahrefs
Ahrefs
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SE Ranking
SE Ranking
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Free trial available
Lowest starting price here ($49 / month)
Longest track record — vendor founded 2004
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Only one here with Multi-language, Integrations marketplace
Free trial available
Vendor is publicly listed — audited financial disclosure
Broadest feature coverage (10)
Largest vendor (1,500 employees)
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No relative advantage on tracked data |
Free trial available
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| Drawbacks |
Lacks Single sign-on (SSO), Two-factor authentication, GDPR compliance +2 more — offered by others here
No public adoption figures
Narrowest feature scope (3)
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Highest starting price here ($139.95 / month)
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Lacks White label — offered by others here
No free trial
No public adoption figures
Smallest vendor (150 employees) — check support capacity
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Lacks Single sign-on (SSO), Two-factor authentication, GDPR compliance — offered by others here
No public adoption figures
Least established — vendor founded 2012
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| Editorial assessment | ||||
| Strengths |
Domain Authority metric widely used in the industry
Beginner-friendly SEO tools
Strong educational content and community
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Broad toolkit covering SEO, PPC and content
Large keyword and competitor database
Site audit and position tracking included
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Industry-respected backlink index
Strong keyword and content research
Clear, fast interface
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Affordable all-in-one SEO platform
Accurate rank tracking
White-label reporting for agencies
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| Considerations |
Smaller data sets than top competitors
Fewer features beyond core SEO
Usage limits on lower plans
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Expensive for freelancers and small teams
Additional users and toolkits cost extra
Many features mean a learning curve
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Usage limits and add-ons raise costs
Expensive for small budgets
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Backlink data less extensive than top rivals
Interface can feel crowded
Some tools sold as add-ons
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✕ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | $49 / month | $139.95 / month | $129 / month | $65 / month |
| Pricing model | Subscription | Subscription | Subscription | Subscription |
| Free plan | ✕ | ✕ | ✕ | ✕ |
| Free trial | ✓ | ✓ | ✕ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web | Web | Web | Web |
| Turkish interface | ✕ | ✕ | ✕ | ✕ |
| Target size | Freelancer, Small business, Mid-market | Freelancer, Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market |
| Industries served | — | — | — | — |
| Active users | — | — | — | — |
| Customers | — | 117K | — | — |
| Vendor employees | 200 | 1,500 | 150 | — |
| Headquarters | Seattle, WA, US | Boston, MA, US | Singapur, SG | GB |
| Founded | 2004 | 2008 | 2010 | 2012 |
| Categories | SEO Tools | SEO Tools | SEO Tools | SEO Tools |
| Features | ||||
| AI features | — | ✓ | ✓ | ✓ |
| GDPR compliance | — | ✓ | ✓ | — |
| White label | — | ✓ | — | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Integrations marketplace | — | ✓ | — | — |
| Multi-language | — | ✓ | — | — |
| Custom reports | ✓ | ✓ | ✓ | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Single sign-on (SSO) | — | ✓ | ✓ | — |
| Two-factor authentication | — | ✓ | ✓ | — |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.