Compare
Review up to 6 products side by side.
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Microsoft Power BI
Microsoft
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Tableau
Salesforce
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Looker
Google
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Qlik Sense
Qlik
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Only one here with Turkish interface, Integrations marketplace
Free plan available
Can run on-premise
Turkish interface
Public pricing
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Can run on-premise
Public pricing
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
Runs on the most platforms (5)
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Only one here with White label
Vendor is publicly listed — audited financial disclosure
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Can run on-premise
Deloitte alliance partner
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| Drawbacks | No relative drawback on tracked data |
No free plan
No Turkish interface
Highest starting price here ($15 / user/month)
Least established — vendor founded 1999
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Lacks Mobile app, Self-hosted — offered by others here
No free plan
Cloud only
No Turkish interface
Pricing only on request
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No free plan
No Turkish interface
Pricing only on request
Smallest vendor (4,500 employees) — check support capacity
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| Editorial assessment | ||||
| Strengths |
Low entry cost for self-service BI
Deep integration with Excel and Microsoft 365
Large community and learning resources
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Powerful, flexible data visualization
Strong community and visualization gallery
Connects to a wide range of data sources
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Centralized semantic model keeps metrics consistent
Strong fit with Google Cloud and BigQuery
Embedding and API options for data products
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Associative engine reveals hidden data relationships
Strong data integration capabilities
Flexible cloud and on-premise deployment
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| Considerations |
DAX and data modeling have a learning curve
Desktop authoring is Windows-only
Capacity licensing gets costly at scale
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Higher cost than many BI alternatives
Advanced analysis has a learning curve
Data preparation often needs separate tools
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LookML modeling requires technical skills
Less suited to quick ad hoc analysis by beginners
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Scripting and data load have a learning curve
Pricing can be high for large deployments
Visual customization can be limited
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✓ | ✕ | ✓ |
| Rating | — | — | — | — |
| Starting price | $14 / user/month | $15 / user/month | Contact for quote | Price not listed |
| Pricing model | Freemium | Subscription | Quote-based | Subscription |
| Free plan | ✓ | ✕ | ✕ | ✕ |
| Free trial | ✓ | ✓ | ✓ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS), On-premise | Cloud (SaaS), On-premise | Cloud (SaaS) | Cloud (SaaS), On-premise |
| Platforms | Web, Windows, iOS, Android | Web, Windows, macOS, iOS, Android | Web | Web, iOS, Android |
| Turkish interface | ✓ | ✕ | ✕ | ✕ |
| Target size | Small business, Mid-market, Enterprise | Mid-market, Enterprise | Mid-market, Enterprise | Mid-market, Enterprise |
| Industries served | — | Banking & capital markets, Healthcare, Retail & consumer, Government & public sector, Education, Cross-industry | — | Banking & capital markets, Healthcare, Manufacturing & industrial, Retail & consumer, Government & public sector, Cross-industry |
| Active users | — | — | — | — |
| Customers | — | — | — | — |
| Vendor employees | 228,000 | 76,000 | 183,000 | 4,500 |
| Headquarters | Redmond, US | San Francisco, US | Mountain View, US | King of Prussia, US |
| Founded | 1975 | 1999 | 1998 | 1993 |
| Categories | Business Intelligence (BI) | Business Intelligence (BI) | Business Intelligence (BI) | Business Intelligence (BI) |
| Features | ||||
| AI features | ✓ | ✓ | ✓ | ✓ |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| HIPAA | ✓ | ✓ | ✓ | ✓ |
| ISO 27001 | ✓ | ✓ | ✓ | ✓ |
| SOC 2 | ✓ | ✓ | ✓ | ✓ |
| White label | — | — | ✓ | — |
| Self-hosted | ✓ | ✓ | — | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Integrations marketplace | ✓ | — | — | — |
| Mobile app | ✓ | ✓ | — | ✓ |
| Multi-language | ✓ | ✓ | ✓ | ✓ |
| Turkish interface | ✓ | — | — | — |
| Custom reports | ✓ | ✓ | ✓ | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Audit log | ✓ | ✓ | ✓ | ✓ |
| Role-based access | ✓ | ✓ | ✓ | ✓ |
| Single sign-on (SSO) | ✓ | ✓ | ✓ | ✓ |
| Two-factor authentication | ✓ | ✓ | ✓ | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.