Compare
Review up to 6 products side by side.
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Adobe Analytics
Adobe
|
Google Analytics 4
Google
|
Piwik PRO Analytics Suite
Piwik PRO
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Matomo
InnoCraft (Matomo)
|
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
Longest track record — vendor founded 1982
|
Free plan available
Turkish interface
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
Largest vendor (183,000 employees)
|
Free plan available
Free trial available
Can run on-premise
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Only one here with Self-hosted, Open source, White label +1 more
Free plan available
Free trial available
Open source
Can run on-premise
|
| Drawbacks |
Lacks Mobile app, Turkish interface — offered by others here
No free plan
No free trial
Cloud only
No Turkish interface
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Lacks Audit log, SOC 2, ISO 27001 +1 more — offered by others here
No free trial
Cloud only
Narrowest feature scope (11)
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Lacks AI features, Mobile app, Turkish interface — offered by others here
No Turkish interface
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Lacks Single sign-on (SSO), SOC 2, ISO 27001 +2 more — offered by others here
Smallest vendor (40 employees) — check support capacity
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| Editorial assessment | ||||
| Strengths |
Deep segmentation and analysis workspace
Handles large, multichannel enterprise data
Integrates with the Adobe Experience Cloud
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Free for most websites and apps
Integrates closely with Google Ads and BigQuery
Event-based model works across web and apps
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Built for privacy and regulatory compliance
Includes consent management and tag manager
Cloud or on-premise hosting options
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Full data ownership with self-hosting
Privacy-friendly and suited to GDPR needs
Familiar reports for Google Analytics users
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| Considerations |
High cost aimed at large enterprises
Steep learning curve and setup effort
Implementation often needs specialists
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Interface and reports have a learning curve
Data sampling and thresholds can limit accuracy
Privacy compliance concerns in some regions
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Interface has a learning curve
Advanced features require paid plans
Smaller ecosystem than mainstream tools
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Self-hosting needs server maintenance at scale
Some premium features are paid plugins
Interface is less modern than newer tools
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| Product & company facts | ||||
| Deloitte alliance | ✓ | ✓ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | Contact for quote | Free | Free plan available | Free |
| Pricing model | Quote-based | Free | Freemium | Open source |
| Free plan | ✕ | ✓ | ✓ | ✓ |
| Free trial | ✕ | ✕ | ✓ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✓ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS), On-premise | Cloud (SaaS), On-premise |
| Platforms | Web | Web, iOS, Android | Web | Web, iOS, Android |
| Turkish interface | ✕ | ✓ | ✕ | ✓ |
| Target size | Enterprise | Freelancer, Small business, Mid-market, Enterprise | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Industries served | Retail & consumer, Technology, media & telecom, Banking & capital markets, Cross-industry | Retail & consumer, Technology, media & telecom, Automotive, Banking & capital markets | — | — |
| Active users | — | — | — | — |
| Customers | — | — | — | — |
| Vendor employees | 30,000 | 183,000 | 200 | 40 |
| Headquarters | San Jose, US | Mountain View, US | Wrocław, PL | Wellington, NZ |
| Founded | 1982 | 1998 | 2013 | 2013 |
| Categories | Web Analytics, Product Analytics | Web Analytics | Customer Data Platform (CDP), Web Analytics | Web Analytics |
| Features | ||||
| AI features | ✓ | ✓ | — | — |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| HIPAA | ✓ | — | ✓ | — |
| ISO 27001 | ✓ | — | ✓ | — |
| SOC 2 | ✓ | — | ✓ | — |
| White label | — | — | — | ✓ |
| Open source | — | — | — | ✓ |
| Self-hosted | — | — | — | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| A/B testing | — | — | — | ✓ |
| Segmentation | ✓ | ✓ | ✓ | ✓ |
| Mobile app | — | ✓ | — | ✓ |
| Multi-language | ✓ | ✓ | ✓ | ✓ |
| Turkish interface | — | ✓ | — | ✓ |
| Custom reports | ✓ | ✓ | ✓ | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Audit log | ✓ | — | ✓ | ✓ |
| Role-based access | ✓ | ✓ | ✓ | ✓ |
| Single sign-on (SSO) | ✓ | ✓ | ✓ | — |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.