What is Google Analytics 4?
Google Analytics 4 is an analytics service that measures user behavior on websites and mobile apps using an event-based model. It offers Google Ads and Search Console integration, conversion tracking, audience building, predictive metrics and data export to BigQuery. It is the most widely used web analytics tool worldwide and in Turkey. The standard version is free; Analytics 360 is offered to large enterprises on a quote basis.
Key facts
- Starting price
- Free
- Pricing model
- Free
- Active users
- —
- Customers
- —
- Vendor employees
- 183,000
- Launched
- 2005
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Strengths & considerations
Strengths
- Free for most websites and apps
- Integrates closely with Google Ads and BigQuery
- Event-based model works across web and apps
- Free plan available
- Turkish interface
Considerations
- Interface and reports have a learning curve
- Data sampling and thresholds can limit accuracy
- Privacy compliance concerns in some regions
Editorial summary based on public information; not a user review.
Industries & use cases
Industries served
Typical use cases
- Buy programmatic display and video media
- Measure cross-channel campaign performance
- Analyze customer journeys across web and apps
Typical Deloitte services
- Marketing technology stack implementation
- Media measurement and attribution design
- First-party data and audience activation strategy
Editorial profile based on public information.
Features
✓AI features· Automation
✓GDPR compliance· Compliance
✓API access· Integrations
✓Segmentation· Marketing
✓Mobile app· Platform
✓Multi-language· Platform
✓Turkish interface· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Role-based access· Security
User reviews
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