Compare
Review up to 6 products side by side.
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Cognism
Cognism
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ZoomInfo SalesOS
ZoomInfo
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Lusha
Lusha
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Apollo.io
Apollo.io
|
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages | No relative advantage on tracked data |
Only one here with Role-based access
Vendor is publicly listed — audited financial disclosure
Largest vendor (3,500 employees)
Longest track record — vendor founded 2000
|
Free plan available
Free trial available
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Only one here with Two-factor authentication, Custom reports, Calendar integration +2 more
Free plan available
Free trial available
Public pricing
Broadest feature coverage (16)
|
| Drawbacks |
Lacks Webhooks, Single sign-on (SSO), Workflow automation +3 more — offered by others here
No free plan
No free trial
Pricing only on request
No public adoption figures
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No free plan
No free trial
Pricing only on request
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Lacks Webhooks, Single sign-on (SSO), Workflow automation +2 more — offered by others here
Pricing only on request
No public adoption figures
Smallest vendor (300 employees) — check support capacity
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Lacks ISO 27001, Integrations marketplace — offered by others here
No public adoption figures
|
| Editorial assessment | ||||
| Strengths |
Strong European data coverage
Compliance-focused approach to GDPR
Phone-verified mobile numbers
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Extensive company and contact coverage
Rich firmographic and intent data
Integrates with major CRMs and sales tools
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Fast contact lookup via browser extension
Easy to use with little training
Free plan for occasional lookups
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Large B2B contact database plus outreach in one tool
Usable free plan for prospecting
Chrome extension for LinkedIn and Gmail
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| Considerations |
Coverage thinner in some non-European regions
Geared toward mid-market and enterprise budgets
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Contracts are often annual with limited flexibility
Data accuracy can vary outside core markets
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Credit-based model limits heavy use
Data accuracy varies by market
Fewer advanced prospecting features
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Data accuracy varies by region and segment
Credit limits can be restrictive
Many features add up to a busy interface
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✕ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | Contact for quote | Contact for quote | Free plan available | $49 / user/month |
| Pricing model | Quote-based | Quote-based | Freemium | Freemium |
| Free plan | ✕ | ✕ | ✓ | ✓ |
| Free trial | ✕ | ✕ | ✓ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web | Web | Web | Web |
| Turkish interface | ✕ | ✕ | ✕ | ✕ |
| Target size | Mid-market, Enterprise | Mid-market, Enterprise | Freelancer, Small business, Mid-market | Freelancer, Small business, Mid-market |
| Industries served | — | — | — | — |
| Active users | — | — | — | — |
| Customers | — | 35K | — | — |
| Vendor employees | 500 | 3,500 | 300 | 900 |
| Headquarters | London, GB | Vancouver, WA, US | New York, NY, US | San Francisco, CA, US |
| Founded | 2025 | 2000 | 2016 | 2015 |
| Categories | Sales Intelligence | Sales Intelligence | Sales Intelligence | Sales Engagement, Sales Intelligence |
| Features | ||||
| AI features | — | ✓ | ✓ | ✓ |
| Workflow automation | — | ✓ | — | ✓ |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| ISO 27001 | ✓ | ✓ | ✓ | — |
| SOC 2 | ✓ | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Calendar integration | — | — | — | ✓ |
| Email integration | ✓ | ✓ | ✓ | ✓ |
| Integrations marketplace | ✓ | ✓ | ✓ | — |
| Webhooks | — | ✓ | — | ✓ |
| A/B testing | — | — | — | ✓ |
| Segmentation | ✓ | ✓ | ✓ | ✓ |
| Custom reports | — | — | — | ✓ |
| Dashboards | — | ✓ | — | ✓ |
| Lead scoring | — | ✓ | — | ✓ |
| Pipeline management | — | — | — | ✓ |
| Role-based access | — | ✓ | — | — |
| Single sign-on (SSO) | — | ✓ | — | ✓ |
| Two-factor authentication | — | — | — | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.