Compare
Review up to 6 products side by side.
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Customer.io
Customer.io
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Braze
Braze
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Klaviyo
Klaviyo
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Brevo
Brevo
|
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Free trial available
Public pricing
|
Only one here with Audit log, ISO 27001, Multi-language
Vendor is publicly listed — audited financial disclosure
Broadest feature coverage (17)
Longest track record — vendor founded 2011
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Only one here with Custom reports
Free plan available
Free trial available
Public pricing
Vendor is publicly listed — audited financial disclosure
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Only one here with Zapier integration
Free plan available
Free trial available
Public pricing
Lowest starting price here ($9 / month)
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| Drawbacks |
Lacks AI features, Omnichannel, Mobile app +1 more — offered by others here
No free plan
No public adoption figures
Highest starting price here ($100 / month)
Narrowest feature scope (13)
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Lacks Two-factor authentication, Mobile app, Template library — offered by others here
No free plan
No free trial
Pricing only on request
No public adoption figures
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Lacks HIPAA, Omnichannel — offered by others here
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Lacks Single sign-on (SSO), Role-based access, SOC 2 +1 more — offered by others here
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| Editorial assessment | ||||
| Strengths |
Flexible behavior-triggered messaging
Developer-friendly APIs and data integrations
Supports email, push, SMS and in-app
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Strong mobile and cross-channel engagement
Real-time segmentation at scale
Robust experimentation and personalization
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Deep integration with e-commerce platforms like Shopify
Strong segmentation using purchase data
Email and SMS in one tool
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Email, SMS and WhatsApp in one platform
Pricing based on email volume, not contacts
Includes transactional email
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| Considerations |
Requires technical resources to set up
Costs grow with profiles and volume
Visual editor less polished than some rivals
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Requires engineering support to implement
Geared toward larger budgets
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Costs rise quickly with list size
Can be complex for non-e-commerce use
SMS billed separately
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Daily sending limits on the free plan
Template editor less flexible than some rivals
Advanced automation requires higher plans
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✕ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | $100 / month | Contact for quote | $20 / month | $9 / month |
| Pricing model | Subscription | Quote-based | Freemium | Freemium |
| Free plan | ✕ | ✕ | ✓ | ✓ |
| Free trial | ✓ | ✕ | ✓ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web | Web | Web, iOS, Android | Web, iOS, Android |
| Turkish interface | ✕ | ✕ | ✕ | ✕ |
| Target size | Small business, Mid-market, Enterprise | Mid-market, Enterprise | Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market |
| Industries served | — | — | — | — |
| Active users | — | — | — | — |
| Customers | — | — | 167K | 500K |
| Vendor employees | 250 | 1,600 | 2,000 | 1,000 |
| Headquarters | Portland, OR, US | New York, NY, US | Boston, MA, US | Paris, FR |
| Founded | 2012 | 2011 | 2012 | 2012 |
| Categories | Marketing Automation, Customer Data Platform (CDP) | Marketing Automation, Customer Data Platform (CDP) | Marketing Automation, Email Marketing, Customer Data Platform (CDP) | Marketing Automation, Email Marketing |
| Features | ||||
| AI features | — | ✓ | ✓ | ✓ |
| Workflow automation | ✓ | ✓ | ✓ | ✓ |
| Omnichannel | — | ✓ | — | ✓ |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| HIPAA | ✓ | ✓ | — | — |
| ISO 27001 | — | ✓ | — | — |
| SOC 2 | ✓ | ✓ | ✓ | — |
| Template library | — | — | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Integrations marketplace | ✓ | ✓ | ✓ | ✓ |
| Webhooks | ✓ | ✓ | ✓ | ✓ |
| Zapier integration | — | — | — | ✓ |
| A/B testing | ✓ | ✓ | ✓ | ✓ |
| Segmentation | ✓ | ✓ | ✓ | ✓ |
| Mobile app | — | — | ✓ | ✓ |
| Multi-language | — | ✓ | — | — |
| Custom reports | — | — | ✓ | — |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Audit log | — | ✓ | — | — |
| Role-based access | ✓ | ✓ | ✓ | — |
| Single sign-on (SSO) | ✓ | ✓ | ✓ | — |
| Two-factor authentication | ✓ | — | ✓ | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.