Compare
Review up to 6 products side by side.
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Keap
Keap
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HubSpot Marketing Hub
HubSpot
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ActiveCampaign
ActiveCampaign
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Zoho CRM
Zoho Corporation
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Only one here with Online payments
|
Free plan available
Vendor is publicly listed — audited financial disclosure
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No relative advantage on tracked data |
Only one here with Audit log, SOC 2, ISO 27001 +4 more
Free plan available
Turkish interface
Lowest starting price here ($14 / user/month)
Broadest feature coverage (26)
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| Drawbacks |
Lacks Single sign-on (SSO), Two-factor authentication, Role-based access +4 more — offered by others here
No free plan
No Turkish interface
No public adoption figures
Highest starting price here ($249 / month)
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Lacks Calendar integration, Pipeline management, Quotes & proposals — offered by others here
No Turkish interface
No public adoption figures
Least established — vendor founded 2006
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Lacks Email integration, Calendar integration, Quotes & proposals — offered by others here
No free plan
No Turkish interface
No public adoption figures
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Lacks Template library, Segmentation, A/B testing — offered by others here
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| Editorial assessment | ||||
| Strengths |
Combines CRM, email marketing and automation
Built-in invoicing and payments for small businesses
Visual campaign builder
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All-in-one inbound marketing toolkit
Native CRM data for segmentation and reporting
Extensive learning resources and community
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Powerful visual automation builder
Built-in CRM and lead scoring
Large library of integrations
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Competitive pricing with a free plan
Broad customization and automation options
Integrates with the wider Zoho app suite
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| Considerations |
Higher entry price than many SMB tools
Learning curve for advanced automations
Interface can feel complex for beginners
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Professional and Enterprise tiers are costly
Contact-based pricing grows with your database
Some advanced features require onboarding fees or upgrades
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Pricing rises with contact count
Learning curve for complex automations
Reporting depth tied to higher plans
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Interface can feel cluttered and dated
Setup of advanced features takes effort
Support quality varies by plan
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✕ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | $249 / month | $15 / user/month | $15 / month | $14 / user/month |
| Pricing model | Subscription | Freemium | Subscription | Freemium |
| Free plan | ✕ | ✓ | ✕ | ✓ |
| Free trial | ✓ | ✓ | ✓ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web, iOS, Android | Web, iOS, Android | Web, iOS, Android | Web, iOS, Android |
| Turkish interface | ✕ | ✕ | ✕ | ✓ |
| Target size | Freelancer, Small business | Small business, Mid-market, Enterprise | Small business, Mid-market | Small business, Mid-market, Enterprise |
| Industries served | — | — | — | — |
| Active users | — | — | — | — |
| Customers | — | — | — | 250K |
| Vendor employees | 500 | 8,246 | 900 | 18,000 |
| Headquarters | Chandler, AZ, US | Cambridge, MA, US | Chicago, IL, US | Chennai, IN |
| Founded | 2001 | 2006 | 2003 | 1996 |
| Categories | CRM, Marketing Automation | Marketing Automation, Email Marketing, Social Media Management, Landing Page Builders | Marketing Automation, Email Marketing | CRM |
| Features | ||||
| AI features | — | ✓ | ✓ | ✓ |
| Workflow automation | ✓ | ✓ | ✓ | ✓ |
| GDPR compliance | — | ✓ | ✓ | ✓ |
| ISO 27001 | — | — | — | ✓ |
| SOC 2 | — | — | — | ✓ |
| Custom fields | ✓ | ✓ | ✓ | ✓ |
| Template library | ✓ | ✓ | ✓ | — |
| Multi-currency | — | — | — | ✓ |
| Online payments | ✓ | — | — | — |
| API access | ✓ | ✓ | ✓ | ✓ |
| Calendar integration | ✓ | — | — | ✓ |
| Email integration | ✓ | ✓ | — | ✓ |
| Integrations marketplace | — | ✓ | ✓ | ✓ |
| Webhooks | ✓ | ✓ | ✓ | ✓ |
| Zapier integration | ✓ | ✓ | ✓ | ✓ |
| A/B testing | — | ✓ | ✓ | — |
| Segmentation | ✓ | ✓ | ✓ | — |
| Inventory tracking | — | — | — | ✓ |
| Mobile app | ✓ | ✓ | ✓ | ✓ |
| Multi-language | — | — | — | ✓ |
| Turkish interface | — | — | — | ✓ |
| Custom reports | ✓ | ✓ | ✓ | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Lead scoring | ✓ | ✓ | ✓ | ✓ |
| Pipeline management | ✓ | — | ✓ | ✓ |
| Quotes & proposals | ✓ | — | — | ✓ |
| Audit log | — | — | — | ✓ |
| Role-based access | — | ✓ | ✓ | ✓ |
| Single sign-on (SSO) | — | ✓ | ✓ | ✓ |
| Two-factor authentication | — | ✓ | ✓ | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.