Compare
Review up to 6 products side by side.
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Matomo
InnoCraft (Matomo)
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Google Analytics 4
Google
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Plausible Analytics
Plausible Analytics
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Piwik PRO Analytics Suite
Piwik PRO
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Only one here with White label, A/B testing
Free plan available
Free trial available
Open source
Can run on-premise
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Only one here with AI features
Free plan available
Turkish interface
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
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Free trial available
Open source
Can run on-premise
Public pricing
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Only one here with SOC 2, ISO 27001, HIPAA
Free plan available
Free trial available
Can run on-premise
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| Drawbacks |
Lacks Single sign-on (SSO) — offered by others here
Pricing only on request
Smallest vendor (40 employees) — check support capacity
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Lacks Audit log, Self-hosted, Open source — offered by others here
No free trial
Cloud only
Pricing only on request
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Lacks Mobile app, Role-based access, Audit log +4 more — offered by others here
No free plan
No Turkish interface
Narrowest feature scope (6)
Least established — vendor founded 2018
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Lacks Mobile app, Turkish interface, Self-hosted +1 more — offered by others here
No Turkish interface
Pricing only on request
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| Editorial assessment | ||||
| Strengths |
Full data ownership with self-hosting
Privacy-friendly and suited to GDPR needs
Familiar reports for Google Analytics users
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Free for most websites and apps
Integrates closely with Google Ads and BigQuery
Event-based model works across web and apps
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Lightweight script with minimal page impact
Cookie-free and privacy-friendly by design
Simple dashboard that is easy to understand
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Built for privacy and regulatory compliance
Includes consent management and tag manager
Cloud or on-premise hosting options
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| Considerations |
Self-hosting needs server maintenance at scale
Some premium features are paid plugins
Interface is less modern than newer tools
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Interface and reports have a learning curve
Data sampling and thresholds can limit accuracy
Privacy compliance concerns in some regions
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Limited depth for advanced analysis
No free hosted plan
Fewer integrations than larger platforms
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Interface has a learning curve
Advanced features require paid plans
Smaller ecosystem than mainstream tools
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✓ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | Free | Free | $9 / month | Free plan available |
| Pricing model | Open source | Free | Subscription | Freemium |
| Free plan | ✓ | ✓ | ✕ | ✓ |
| Free trial | ✓ | ✕ | ✓ | ✓ |
| Open source | ✓ | ✕ | ✓ | ✕ |
| Deployment | Cloud (SaaS), On-premise | Cloud (SaaS) | Cloud (SaaS), On-premise | Cloud (SaaS), On-premise |
| Platforms | Web, iOS, Android | Web, iOS, Android | Web | Web |
| Turkish interface | ✓ | ✓ | ✕ | ✕ |
| Target size | Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market | Mid-market, Enterprise |
| Industries served | — | Retail & consumer, Technology, media & telecom, Automotive, Banking & capital markets | — | — |
| Active users | — | — | — | — |
| Customers | — | — | — | — |
| Vendor employees | 40 | 183,000 | — | 200 |
| Headquarters | Wellington, NZ | Mountain View, US | EE | Wrocław, PL |
| Founded | 2013 | 1998 | 2018 | 2013 |
| Categories | Web Analytics | Web Analytics | Web Analytics | Customer Data Platform (CDP), Web Analytics |
| Features | ||||
| AI features | — | ✓ | — | — |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| HIPAA | — | — | — | ✓ |
| ISO 27001 | — | — | — | ✓ |
| SOC 2 | — | — | — | ✓ |
| White label | ✓ | — | — | — |
| Open source | ✓ | — | ✓ | — |
| Self-hosted | ✓ | — | ✓ | — |
| API access | ✓ | ✓ | ✓ | ✓ |
| A/B testing | ✓ | — | — | — |
| Segmentation | ✓ | ✓ | — | ✓ |
| Mobile app | ✓ | ✓ | — | — |
| Multi-language | ✓ | ✓ | — | ✓ |
| Turkish interface | ✓ | ✓ | — | — |
| Custom reports | ✓ | ✓ | ✓ | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Audit log | ✓ | — | — | ✓ |
| Role-based access | ✓ | ✓ | — | ✓ |
| Single sign-on (SSO) | — | ✓ | — | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.