Compare
Review up to 6 products side by side.
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Plausible Analytics
Plausible Analytics
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Google Analytics 4
Google
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Matomo
InnoCraft (Matomo)
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Adobe Analytics
Adobe
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Free trial available
Open source
Can run on-premise
Public pricing
|
Free plan available
Turkish interface
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
Largest vendor (183,000 employees)
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Only one here with White label, A/B testing
Free plan available
Free trial available
Open source
Can run on-premise
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Only one here with SOC 2, ISO 27001, HIPAA
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
Longest track record — vendor founded 1982
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| Drawbacks |
Lacks Mobile app, Single sign-on (SSO), Role-based access +5 more — offered by others here
No free plan
No Turkish interface
Narrowest feature scope (6)
Least established — vendor founded 2018
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Lacks Self-hosted, Open source, Audit log — offered by others here
No free trial
Cloud only
Pricing only on request
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Lacks Single sign-on (SSO), AI features — offered by others here
Pricing only on request
Smallest vendor (40 employees) — check support capacity
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Lacks Self-hosted, Open source, Mobile app +1 more — offered by others here
No free plan
No free trial
Cloud only
No Turkish interface
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| Editorial assessment | ||||
| Strengths |
Lightweight script with minimal page impact
Cookie-free and privacy-friendly by design
Simple dashboard that is easy to understand
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Free for most websites and apps
Integrates closely with Google Ads and BigQuery
Event-based model works across web and apps
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Full data ownership with self-hosting
Privacy-friendly and suited to GDPR needs
Familiar reports for Google Analytics users
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Deep segmentation and analysis workspace
Handles large, multichannel enterprise data
Integrates with the Adobe Experience Cloud
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| Considerations |
Limited depth for advanced analysis
No free hosted plan
Fewer integrations than larger platforms
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Interface and reports have a learning curve
Data sampling and thresholds can limit accuracy
Privacy compliance concerns in some regions
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Self-hosting needs server maintenance at scale
Some premium features are paid plugins
Interface is less modern than newer tools
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High cost aimed at large enterprises
Steep learning curve and setup effort
Implementation often needs specialists
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✓ | ✕ | ✓ |
| Rating | — | — | — | — |
| Starting price | $9 / month | Free | Free | Contact for quote |
| Pricing model | Subscription | Free | Open source | Quote-based |
| Free plan | ✕ | ✓ | ✓ | ✕ |
| Free trial | ✓ | ✕ | ✓ | ✕ |
| Open source | ✓ | ✕ | ✓ | ✕ |
| Deployment | Cloud (SaaS), On-premise | Cloud (SaaS) | Cloud (SaaS), On-premise | Cloud (SaaS) |
| Platforms | Web | Web, iOS, Android | Web, iOS, Android | Web |
| Turkish interface | ✕ | ✓ | ✓ | ✕ |
| Target size | Freelancer, Small business, Mid-market | Freelancer, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise | Enterprise |
| Industries served | — | Retail & consumer, Technology, media & telecom, Automotive, Banking & capital markets | — | Retail & consumer, Technology, media & telecom, Banking & capital markets, Cross-industry |
| Active users | — | — | — | — |
| Customers | — | — | — | — |
| Vendor employees | — | 183,000 | 40 | 30,000 |
| Headquarters | EE | Mountain View, US | Wellington, NZ | San Jose, US |
| Founded | 2018 | 1998 | 2013 | 1982 |
| Categories | Web Analytics | Web Analytics | Web Analytics | Web Analytics, Product Analytics |
| Features | ||||
| AI features | — | ✓ | — | ✓ |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| HIPAA | — | — | — | ✓ |
| ISO 27001 | — | — | — | ✓ |
| SOC 2 | — | — | — | ✓ |
| White label | — | — | ✓ | — |
| Open source | ✓ | — | ✓ | — |
| Self-hosted | ✓ | — | ✓ | — |
| API access | ✓ | ✓ | ✓ | ✓ |
| A/B testing | — | — | ✓ | — |
| Segmentation | — | ✓ | ✓ | ✓ |
| Mobile app | — | ✓ | ✓ | — |
| Multi-language | — | ✓ | ✓ | ✓ |
| Turkish interface | — | ✓ | ✓ | — |
| Custom reports | ✓ | ✓ | ✓ | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Audit log | — | — | ✓ | ✓ |
| Role-based access | — | ✓ | ✓ | ✓ |
| Single sign-on (SSO) | — | ✓ | — | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.