Compare
Review up to 6 products side by side.
|
ZoomInfo SalesOS
ZoomInfo
|
Apollo.io
Apollo.io
|
Cognism
Cognism
|
Lusha
Lusha
|
|
|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Only one here with Role-based access
Vendor is publicly listed — audited financial disclosure
Largest vendor (3,500 employees)
Longest track record — vendor founded 2000
|
Only one here with Two-factor authentication, Custom reports, Calendar integration +2 more
Free plan available
Free trial available
Public pricing
Broadest feature coverage (16)
|
No relative advantage on tracked data |
Free plan available
Free trial available
|
| Drawbacks |
No free plan
No free trial
Pricing only on request
|
Lacks ISO 27001, Integrations marketplace — offered by others here
No public adoption figures
|
Lacks Webhooks, Single sign-on (SSO), Workflow automation +3 more — offered by others here
No free plan
No free trial
Pricing only on request
No public adoption figures
|
Lacks Webhooks, Single sign-on (SSO), Workflow automation +2 more — offered by others here
Pricing only on request
No public adoption figures
Smallest vendor (300 employees) — check support capacity
|
| Editorial assessment | ||||
| Strengths |
Extensive company and contact coverage
Rich firmographic and intent data
Integrates with major CRMs and sales tools
|
Large B2B contact database plus outreach in one tool
Usable free plan for prospecting
Chrome extension for LinkedIn and Gmail
|
Strong European data coverage
Compliance-focused approach to GDPR
Phone-verified mobile numbers
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Fast contact lookup via browser extension
Easy to use with little training
Free plan for occasional lookups
|
| Considerations |
Contracts are often annual with limited flexibility
Data accuracy can vary outside core markets
|
Data accuracy varies by region and segment
Credit limits can be restrictive
Many features add up to a busy interface
|
Coverage thinner in some non-European regions
Geared toward mid-market and enterprise budgets
|
Credit-based model limits heavy use
Data accuracy varies by market
Fewer advanced prospecting features
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✕ | ✕ | ✕ |
| Rating | — | — | — | — |
| Starting price | Contact for quote | $49 / user/month | Contact for quote | Free plan available |
| Pricing model | Quote-based | Freemium | Quote-based | Freemium |
| Free plan | ✕ | ✓ | ✕ | ✓ |
| Free trial | ✕ | ✓ | ✕ | ✓ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web | Web | Web | Web |
| Turkish interface | ✕ | ✕ | ✕ | ✕ |
| Target size | Mid-market, Enterprise | Freelancer, Small business, Mid-market | Mid-market, Enterprise | Freelancer, Small business, Mid-market |
| Industries served | — | — | — | — |
| Active users | — | — | — | — |
| Customers | 35K | — | — | — |
| Vendor employees | 3,500 | 900 | 500 | 300 |
| Headquarters | Vancouver, WA, US | San Francisco, CA, US | London, GB | New York, NY, US |
| Founded | 2000 | 2015 | 2025 | 2016 |
| Categories | Sales Intelligence | Sales Engagement, Sales Intelligence | Sales Intelligence | Sales Intelligence |
| Features | ||||
| AI features | ✓ | ✓ | — | ✓ |
| Workflow automation | ✓ | ✓ | — | — |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| ISO 27001 | ✓ | — | ✓ | ✓ |
| SOC 2 | ✓ | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Calendar integration | — | ✓ | — | — |
| Email integration | ✓ | ✓ | ✓ | ✓ |
| Integrations marketplace | ✓ | — | ✓ | ✓ |
| Webhooks | ✓ | ✓ | — | — |
| A/B testing | — | ✓ | — | — |
| Segmentation | ✓ | ✓ | ✓ | ✓ |
| Custom reports | — | ✓ | — | — |
| Dashboards | ✓ | ✓ | — | — |
| Lead scoring | ✓ | ✓ | — | — |
| Pipeline management | — | ✓ | — | — |
| Role-based access | ✓ | — | — | — |
| Single sign-on (SSO) | ✓ | ✓ | — | — |
| Two-factor authentication | — | ✓ | — | — |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.