What is Adobe Photoshop?
Adobe Photoshop is a raster graphics editor that has become the industry standard for photo editing, retouching, composite images and digital illustration. It offers layers, masks and AI features such as Firefly-powered Generative Fill. It is widely used by photographers, graphic designers and creative agencies. It is sold monthly through a Creative Cloud subscription.
Key facts
- Starting price
- $22.99 / month
- Pricing model
- Subscription
- Active users
- —
- Customers
- —
- Vendor employees
- 30,000
- Launched
- 1990
- Deployment
- Cloud (SaaS)
- Platforms
- Web, Windows, macOS, iOS
Strengths & considerations
Strengths
- Industry-standard photo editing toolset
- Powerful AI-assisted editing features
- Integrates with Creative Cloud apps
- Free trial available
- Turkish interface
Considerations
- Subscription-only pricing
- Steep learning curve for beginners
- Resource-intensive on older hardware
Editorial summary based on public information; not a user review.
Industries & use cases
Industries served
Typical use cases
- Personalizing web and app experiences at scale
- Building a unified customer profile for marketing
- Scaling content production with generative AI
Typical Deloitte services
- Digital experience platform implementation
- Marketing technology and content supply chain transformation
- Customer data and personalization strategy
Editorial profile based on public information.
Features
✓AI features· Automation
✓Template library· Customization
✓File versioning· Documents
✓Mobile app· Platform
✓Multi-language· Platform
✓Turkish interface· Platform
User reviews
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