What is Klaviyo?
Klaviyo is a platform that lets e-commerce stores send personalized email and SMS campaigns using customer data (orders, browsing, carts). It offers ready-made flows such as abandoned cart, product recommendations and win-back, along with predictive analytics and segmentation. Its deep Shopify integration is its most distinctive feature. It is aimed at online retail brands of all sizes.
Key facts
- Starting price
- $20 / month
- Pricing model
- Freemium
- Active users
- —
- Customers
- 167K
- Vendor employees
- 2,000
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Source note: Customer count from the 2024 year-end investor report
Strengths & considerations
Strengths
- Deep integration with e-commerce platforms like Shopify
- Strong segmentation using purchase data
- Email and SMS in one tool
- Free plan available
Considerations
- Costs rise quickly with list size
- Can be complex for non-e-commerce use
- SMS billed separately
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓Template library· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Mobile app· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
User reviews
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