What is Mailchimp?
Mailchimp is a marketing platform offering email campaigns, newsletters, automation flows, landing pages and basic audience management. A drag-and-drop email editor, ready-made templates and e-commerce integrations make it easy to use. It includes segmentation, A/B testing and AI-assisted content suggestions. It is widely used by small businesses and solo entrepreneurs, and has a limited free plan.
Key facts
- Starting price
- $13 / month
- Pricing model
- Freemium
- Active users
- —
- Customers
- —
- Vendor employees
- 18,800
- Launched
- 2001
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Strengths & considerations
Strengths
- Easy-to-use email editor and templates
- Free plan for getting started
- Wide range of integrations
- Free plan available
Considerations
- Pricing climbs as your audience grows
- Automation less advanced than specialist tools
- Free plan features have become more limited
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓GDPR compliance· Compliance
✓Template library· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓Zapier integration· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Mobile app· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Two-factor authentication· Security
User reviews
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