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Semrush

Comprehensive toolkit for SEO, content and competitive analysis

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What is Semrush?

Semrush offers SEO tools such as keyword research, site audits, rank tracking, backlink analysis and competitor traffic analysis in a single platform. It also has modules for content marketing, PPC ad research and social media. Its large keyword database covers many countries, including Turkey. It is widely used by agencies, marketing teams and freelance SEO specialists.

Key facts

Starting price
$139.95 / month
Pricing model
Subscription
Active users
—
Customers
117K
Vendor employees
1,500
Launched
—
Deployment
Cloud (SaaS)
Platforms
Web

Source note: Paying customer count from 2024 investor reports (approximate)

Strengths & considerations

Strengths

  • Broad toolkit covering SEO, PPC and content
  • Large keyword and competitor database
  • Site audit and position tracking included
  • Free trial available

Considerations

  • Expensive for freelancers and small teams
  • Additional users and toolkits cost extra
  • Many features mean a learning curve

Editorial summary based on public information; not a user review.

Features

✓AI features· Automation
✓GDPR compliance· Compliance
✓White label· Customization
✓API access· Integrations
✓Integrations marketplace· Integrations
✓Multi-language· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security

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