What is Zapier?
Zapier lets you automate workflows across thousands of web apps without writing code, using "Zaps" based on trigger and action logic. It offers features such as multi-step workflows, tables, interfaces and AI agents. It is the best-known automation tool for SMBs and non-technical teams. Pricing is based on the number of tasks; the free plan is limited.
Key facts
- Starting price
- $19.99 / month
- Pricing model
- Freemium
- Active users
- —
- Customers
- —
- Vendor employees
- 800
- Launched
- 2012
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Huge catalog of app integrations
- Very easy for non-technical users to set up
- Reliable for simple trigger-action workflows
- Free plan available
Considerations
- Task-based pricing gets expensive at high volume
- Complex multi-step logic can become unwieldy
- Limited control compared to developer-focused tools
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓Chatbot· Communication
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓Template library· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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