What is Asana?
Asana lets teams manage tasks, projects and company goals in list, board, timeline and calendar views. It offers rule-based workflow automation, portfolio and workload management, and AI-powered features (Asana AI). It is widely used by non-technical teams such as marketing, operations and product. The free plan is sufficient for small teams, while advanced reporting and portfolio features are included in higher-tier plans.
Key facts
- Starting price
- $10.99 / user/month
- Pricing model
- Freemium
- Active users
- —
- Customers
- 150K
- Vendor employees
- 1,800
- Launched
- 2011
- Deployment
- Cloud (SaaS)
- Platforms
- Web, Windows, macOS, iOS, Android
Source note: Asana reports more than 150,000 paying customers in its investor presentations.
Strengths & considerations
Strengths
- Clean, intuitive interface
- Multiple views including list, board and timeline
- Strong goal and portfolio tracking
- Free plan available
Considerations
- Key features locked behind higher tiers
- Tasks can only have one assignee
- Can get expensive as teams grow
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓HIPAA· Compliance
✓Custom fields· Customization
✓Template library· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓Zapier integration· Integrations
✓Mobile app· Platform
✓Multi-language· Platform
✓Time tracking· Productivity
✓Gantt charts· Productivity
✓Kanban boards· Productivity
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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