What is Qualtrics XM?
Qualtrics XM is an experience management platform offering advanced surveys, text analytics, statistical analysis and AI-powered insights to measure customer, employee, product and brand experience. It is used for everything from academic research to large-scale enterprise feedback programs. It is aimed at large enterprises and universities. Although a free account option exists, enterprise plans are priced on a quote basis.
Key facts
- Starting price
- Contact for quote
- Pricing model
- Quote-based
- Active users
- —
- Customers
- —
- Vendor employees
- 5,000
- Launched
- 2002
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Strengths & considerations
Strengths
- Advanced survey logic and research capabilities
- Covers customer, employee and product experience
- Powerful analytics and text insights
- Free plan available
- Turkish interface
Considerations
- High cost aimed at large organizations
- Steep learning curve for advanced features
- Overkill for simple survey needs
- Pricing only on request
Editorial summary based on public information; not a user review.
Industries & use cases
Industries served
Healthcare
Banking & capital markets
Retail & consumer
Education
Government & public sector
Cross-industry
Typical use cases
- Measuring and closing the loop on customer feedback
- Employee engagement and lifecycle surveys
- Market research and concept testing
Typical Deloitte services
- Customer experience measurement program design
- Employee experience and listening strategy
- Integration of feedback data with CRM and HR systems
Editorial profile based on public information.
Features
✓AI features· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓HIPAA· Compliance
✓Template library· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Segmentation· Marketing
✓Mobile app· Platform
✓Multi-language· Platform
✓Turkish interface· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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