Compare
Review up to 6 products side by side.
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Hotjar
Contentsquare
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Microsoft Clarity
Microsoft
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Fullstory
Fullstory
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Google Analytics 4
Google
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Only one here with Integrations marketplace, Zapier integration
Free plan available
Free trial available
Public pricing
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Free plan available
Vendor is publicly listed — audited financial disclosure
Largest vendor (228,000 employees)
Longest track record — vendor founded 1975
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Only one here with Webhooks, Audit log, SOC 2 +1 more
Free trial available
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Only one here with Mobile app, Turkish interface, Custom reports
Free plan available
Turkish interface
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
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| Drawbacks |
Lacks Role-based access — offered by others here
No Turkish interface
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Lacks API access, Single sign-on (SSO), Multi-language +1 more — offered by others here
No free trial
No Turkish interface
Pricing only on request
Narrowest feature scope (4)
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Lacks Multi-language — offered by others here
No free plan
No Turkish interface
Pricing only on request
Smallest vendor (500 employees) — check support capacity
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No free trial
Pricing only on request
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| Editorial assessment | ||||
| Strengths |
Easy-to-read heatmaps and session recordings
Built-in surveys and feedback widgets
Quick setup with a single tracking script
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Completely free with no traffic limits
Heatmaps and session recordings in one tool
Integrates with Google Analytics
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High-fidelity session replay
Automatic capture of user interactions
Frustration signals highlight UX problems
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Free for most websites and apps
Integrates closely with Google Ads and BigQuery
Event-based model works across web and apps
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| Considerations |
Session limits on lower plans
Costs rise with traffic volume
Limited quantitative analytics depth
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Fewer advanced features than paid rivals
No built-in surveys or feedback tools
Limited data export and customization
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Can be costly at high traffic volumes
Advanced search and segments take time to learn
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Interface and reports have a learning curve
Data sampling and thresholds can limit accuracy
Privacy compliance concerns in some regions
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✕ | ✕ | ✓ |
| Rating | — | — | — | — |
| Starting price | $32 / month | Free | Contact for quote | Free |
| Pricing model | Freemium | Free | Quote-based | Free |
| Free plan | ✓ | ✓ | ✕ | ✓ |
| Free trial | ✓ | ✕ | ✓ | ✕ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web | Web | Web | Web, iOS, Android |
| Turkish interface | ✕ | ✕ | ✕ | ✓ |
| Target size | Freelancer, Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market, Enterprise | Mid-market, Enterprise | Freelancer, Small business, Mid-market, Enterprise |
| Industries served | — | — | — | Retail & consumer, Technology, media & telecom, Automotive, Banking & capital markets |
| Active users | — | — | — | — |
| Customers | — | — | — | — |
| Vendor employees | 1,700 | 228,000 | 500 | 183,000 |
| Headquarters | Paris, FR | Redmond, US | Atlanta, US | Mountain View, US |
| Founded | 2008 | 1975 | 2014 | 1998 |
| Categories | Web Analytics, Product Analytics | Web Analytics | Web Analytics, Product Analytics | Web Analytics |
| Features | ||||
| AI features | ✓ | ✓ | ✓ | ✓ |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| HIPAA | — | — | ✓ | — |
| SOC 2 | — | — | ✓ | — |
| API access | ✓ | — | ✓ | ✓ |
| Integrations marketplace | ✓ | — | — | — |
| Webhooks | — | — | ✓ | — |
| Zapier integration | ✓ | — | — | — |
| Segmentation | ✓ | ✓ | ✓ | ✓ |
| Mobile app | — | — | — | ✓ |
| Multi-language | ✓ | — | — | ✓ |
| Turkish interface | — | — | — | ✓ |
| Custom reports | — | — | — | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Audit log | — | — | ✓ | — |
| Role-based access | — | — | ✓ | ✓ |
| Single sign-on (SSO) | ✓ | — | ✓ | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.