ActiveCampaign
Email marketing with powerful automation flows
What is ActiveCampaign?
ActiveCampaign is a platform that combines email marketing with a visual automation builder, segmentation and basic CRM features. Personalized customer journeys can be built with conditional branching, behavioral triggers, SMS and site tracking. It offers hundreds of ready-made automation templates and more than 900 integrations. It is widely used by small and mid-sized businesses, especially e-commerce and service companies.
Key facts
- Starting price
- $15 / month
- Pricing model
- Subscription
- Active users
- —
- Customers
- —
- Vendor employees
- 900
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Strengths & considerations
Strengths
- Powerful visual automation builder
- Built-in CRM and lead scoring
- Large library of integrations
- Free trial available
Considerations
- Pricing rises with contact count
- Learning curve for complex automations
- Reporting depth tied to higher plans
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓GDPR compliance· Compliance
✓Custom fields· Customization
✓Template library· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓Zapier integration· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Mobile app· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Pipeline management· Sales
✓Lead scoring· Sales
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
User reviews
No reviews yetNo reviews yet. Be the first to write one!