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Strategy (formerly MicroStrategy) logo

Strategy (formerly MicroStrategy)

Deloitte alliance

Strategy, known as MicroStrategy until 2025, is an enterprise analytics software company that also holds a large bitcoin treasury.

Website ↗
Headquarters
Tysons Corner, US
Founded
1989
Employees
—
Size
1,001–5,000
Stock exchange
NASDAQ: MSTR
Revenue (USD)
—
Deloitte alliance listings: Microstrategy

Company profile

MicroStrategy, rebranded as Strategy in 2025, offers an enterprise BI platform with a reusable semantic layer (Strategy Mosaic), governed dashboards and AI-driven analytics. Buyers are large enterprises needing governed, high-scale reporting across many users. The company is also known for holding large bitcoin reserves as a corporate treasury strategy.

Ownership
Publicly listed · NASDAQ: MSTR
Employees
1,001–5,000

Industries served

Key offerings

Strategy OneStrategy MosaicAuto (AI analytics)HyperIntelligence

Typical use cases

  • Governed enterprise reporting for thousands of users
  • Universal semantic layer across BI tools
  • Natural-language querying of trusted metrics

Strengths

  • Strong governance and enterprise-scale semantic layer
  • Proven at very large user counts
  • Open semantic layer works with other BI tools

Considerations

  • Company focus split with bitcoin treasury strategy
  • Steeper learning curve than self-service BI tools
  • Smaller market momentum than Power BI or Tableau

Typical Deloitte services

  • BI modernization and cloud migration
  • Semantic layer and metrics governance design

Editorial profile based on public information.

Strategy (formerly MicroStrategy) products

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