Enterprise BI and semantic layer platform with AI-powered analytics
Deloitte alliance
Business Intelligence (BI)
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Strategy, known as MicroStrategy until 2025, is an enterprise analytics software company that also holds a large bitcoin treasury.
MicroStrategy, rebranded as Strategy in 2025, offers an enterprise BI platform with a reusable semantic layer (Strategy Mosaic), governed dashboards and AI-driven analytics. Buyers are large enterprises needing governed, high-scale reporting across many users. The company is also known for holding large bitcoin reserves as a corporate treasury strategy.
Editorial profile based on public information.
Enterprise BI and semantic layer platform with AI-powered analytics