Google Marketing Platform
by Google
Unified advertising and analytics suite for enterprise marketers
What is Google Marketing Platform?
Google Marketing Platform brings together Google Analytics 360, Campaign Manager 360, Display & Video 360, Search Ads 360 and related tools for planning, buying, measuring and optimising digital media. It provides cross-channel measurement, audience management and integration with Google Ads and BigQuery. The enterprise (360) products are sold under contract to large advertisers and agencies.
Key facts
- Starting price
- Contact for quote
- Pricing model
- Quote-based
- Active users
- —
- Customers
- —
- Vendor employees
- 183,000
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Unified advertising and analytics tools
- Deep integration with Google Ads and Analytics
- Advanced attribution and audience capabilities
Considerations
- Enterprise pricing out of reach for small firms
- Complex setup across multiple products
- Strongest within the Google ecosystem
- Pricing only on request
- No free plan or free trial
Editorial summary based on public information; not a user review.
Industries & use cases
Industries served
Typical use cases
- Buy programmatic display and video media
- Measure cross-channel campaign performance
- Analyze customer journeys across web and apps
Typical Deloitte services
- Marketing technology stack implementation
- Media measurement and attribution design
- First-party data and audience activation strategy
Editorial profile based on public information.
Features
✓AI features· Automation
✓API access· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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