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Heap

Retroactive product analytics with automatic data capture

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What is Heap?

Heap is a product analytics tool that automatically captures all user interactions in web and mobile apps, removing the need to define events in advance. It offers retroactive analysis, funnel and path analysis, and session replay. It was acquired by Contentsquare in 2023. There is a free plan and quote-based paid plans.

Key facts

Starting price
Free plan available
Pricing model
Freemium
Active users
—
Customers
—
Vendor employees
1,700
Launched
2013
Deployment
Cloud (SaaS)
Platforms
Web

Strengths & considerations

Strengths

  • Autocapture records interactions without manual tagging
  • Retroactive analysis on historical data
  • Lowers dependence on engineering for tracking
  • Free plan available

Considerations

  • Autocaptured data can get noisy without governance
  • Pricing only clear after contacting sales
  • Advanced analysis has a learning curve

Editorial summary based on public information; not a user review.

Features

✓AI features· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓HIPAA· Compliance
✓API access· Integrations
✓Segmentation· Marketing
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security

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