What is Mixpanel?
Mixpanel is a product analytics tool that uses event-based tracking to analyze which features users use in digital products and how. It offers funnels, retention, flow analysis, cohorts and session replay. It is widely used by product and growth teams at SaaS, fintech and mobile app companies. It is free up to a certain monthly event volume, after which usage-based pricing applies.
Key facts
- Starting price
- Free plan available
- Pricing model
- Freemium
- Active users
- —
- Customers
- —
- Vendor employees
- 400
- Launched
- 2009
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Powerful funnels, retention and cohort analysis
- Self-serve reports for product teams
- Generous free plan to get started
- Free plan available
Considerations
- Requires careful event tracking planning
- Costs grow with event volume
- Learning curve for advanced reports
Editorial summary based on public information; not a user review.
Features
✓AI features· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓HIPAA· Compliance
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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