What is Hootsuite?
Hootsuite is a social media management platform offering post scheduling across multiple social accounts, a shared inbox, social listening and performance analytics. It includes team approval workflows, a content calendar and AI-assisted content creation (OwlyWriter). Enterprise plans include social selling and employee advocacy modules. Its user base ranges from small businesses to large enterprises.
Key facts
- Starting price
- $99 / user/month
- Pricing model
- Subscription
- Active users
- —
- Customers
- —
- Vendor employees
- 1,000
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Strengths & considerations
Strengths
- Supports many social networks in one dashboard
- Scheduling and team approval workflows
- Large app integration directory
- Free trial available
Considerations
- Pricing high for small teams
- Analytics depth tied to premium plans
- Interface can feel cluttered
Editorial summary based on public information; not a user review.
Features
✓AI features· Automation
✓GDPR compliance· Compliance
✓API access· Integrations
✓Integrations marketplace· Integrations
✓Calendar integration· Integrations
✓Mobile app· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
User reviews
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