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Insightly CRM logo
Insightly CRM
Insightly
Pipedrive logo
Pipedrive
Pipedrive
Zoho CRM logo
Zoho CRM
Zoho Corporation
Copper logo
Copper
Copper
Head-to-head in this comparison
Advantages No relative advantage on tracked data
Only one here with Kanban boards
Turkish interface
Only one here with Audit log, SOC 2, ISO 27001 +2 more
Free plan available
Turkish interface
Broadest feature coverage (26)
Largest customer base (250K)
Lowest starting price here ($9 / user/month)
Drawbacks
Lacks Two-factor authentication, Multi-currency, Turkish interface +3 more — offered by others here
No free plan
No Turkish interface
No public adoption figures
Highest starting price here ($29 / user/month)
No free plan
No relative drawback on tracked data
Lacks Single sign-on (SSO), Integrations marketplace, Multi-currency +4 more — offered by others here
No free plan
No Turkish interface
No public adoption figures
Narrowest feature scope (14)
Editorial assessment
Strengths
CRM with built-in project management
Straightforward setup for SMBs
Custom objects and workflow automation
Visual drag-and-drop sales pipeline
Easy to set up and adopt for small teams
Good mobile app and activity reminders
Competitive pricing with a free plan
Broad customization and automation options
Integrates with the wider Zoho app suite
Native Google Workspace and Gmail integration
Minimal manual data entry
Simple interface for relationship tracking
Considerations
Reporting can feel limited
Interface less modern than some competitors
Key features reserved for higher tiers
Limited marketing features without add-ons
Reporting is basic on lower plans
Less suited to complex enterprise requirements
Interface can feel cluttered and dated
Setup of advanced features takes effort
Support quality varies by plan
Less appealing outside the Google ecosystem
Limited advanced automation and reporting
Fewer third-party integrations
Product & company facts
Deloitte alliance ✕ ✕ ✕ ✕
Rating — — — —
Starting price $29 / user/month $14 / user/month $14 / user/month $9 / user/month
Pricing model Subscription Subscription Freemium Subscription
Free plan ✕ ✕ ✓ ✕
Free trial ✓ ✓ ✓ ✓
Open source ✕ ✕ ✕ ✕
Deployment Cloud (SaaS) Cloud (SaaS) Cloud (SaaS) Cloud (SaaS)
Platforms Web, iOS, Android Web, iOS, Android Web, iOS, Android Web, iOS, Android
Turkish interface ✕ ✓ ✓ ✕
Target size Small business, Mid-market Small business, Mid-market Small business, Mid-market, Enterprise Small business, Mid-market
Industries served — — — —
Active users — — — —
Customers — 100K 250K —
Vendor employees — 1,000 18,000 150
Headquarters US New York, NY, US Chennai, IN San Francisco, CA, US
Founded 2009 2010 1996 2013
Categories CRM CRM CRM CRM
Features
AI features — ✓ ✓ —
Workflow automation ✓ ✓ ✓ ✓
GDPR compliance ✓ ✓ ✓ ✓
ISO 27001 — — ✓ —
SOC 2 — — ✓ —
Custom fields ✓ ✓ ✓ ✓
Multi-currency — ✓ ✓ —
API access ✓ ✓ ✓ ✓
Calendar integration ✓ ✓ ✓ ✓
Email integration ✓ ✓ ✓ ✓
Integrations marketplace ✓ ✓ ✓ —
Webhooks ✓ ✓ ✓ ✓
Zapier integration ✓ ✓ ✓ ✓
Inventory tracking — — ✓ —
Mobile app ✓ ✓ ✓ ✓
Multi-language — — ✓ —
Turkish interface — ✓ ✓ —
Kanban boards — ✓ — —
Custom reports ✓ ✓ ✓ ✓
Dashboards ✓ ✓ ✓ ✓
Lead scoring — ✓ ✓ —
Pipeline management ✓ ✓ ✓ ✓
Quotes & proposals — ✓ ✓ —
Audit log — — ✓ —
Role-based access ✓ ✓ ✓ ✓
Single sign-on (SSO) ✓ ✓ ✓ —
Two-factor authentication — ✓ ✓ ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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