Compare
Review up to 6 products side by side.
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Microsoft Clarity
Microsoft
|
Google Analytics 4
Google
|
Hotjar
Contentsquare
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Adobe Analytics
Adobe
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|---|---|---|---|---|
| Head-to-head in this comparison | ||||
| Advantages |
Free plan available
Vendor is publicly listed — audited financial disclosure
Largest vendor (228,000 employees)
Longest track record — vendor founded 1975
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Only one here with Mobile app, Turkish interface
Free plan available
Turkish interface
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
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Only one here with Integrations marketplace, Zapier integration
Free plan available
Free trial available
Public pricing
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Only one here with Audit log, SOC 2, ISO 27001 +1 more
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
Broadest feature coverage (13)
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| Drawbacks |
Lacks API access, Single sign-on (SSO), Role-based access +2 more — offered by others here
No free trial
No Turkish interface
Pricing only on request
Narrowest feature scope (4)
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No free trial
Pricing only on request
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Lacks Role-based access, Custom reports — offered by others here
No Turkish interface
Smallest vendor (1,700 employees) — check support capacity
Least established — vendor founded 2008
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No free plan
No free trial
No Turkish interface
Pricing only on request
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| Editorial assessment | ||||
| Strengths |
Completely free with no traffic limits
Heatmaps and session recordings in one tool
Integrates with Google Analytics
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Free for most websites and apps
Integrates closely with Google Ads and BigQuery
Event-based model works across web and apps
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Easy-to-read heatmaps and session recordings
Built-in surveys and feedback widgets
Quick setup with a single tracking script
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Deep segmentation and analysis workspace
Handles large, multichannel enterprise data
Integrates with the Adobe Experience Cloud
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| Considerations |
Fewer advanced features than paid rivals
No built-in surveys or feedback tools
Limited data export and customization
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Interface and reports have a learning curve
Data sampling and thresholds can limit accuracy
Privacy compliance concerns in some regions
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Session limits on lower plans
Costs rise with traffic volume
Limited quantitative analytics depth
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High cost aimed at large enterprises
Steep learning curve and setup effort
Implementation often needs specialists
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| Product & company facts | ||||
| Deloitte alliance | ✕ | ✓ | ✕ | ✓ |
| Rating | — | — | — | — |
| Starting price | Free | Free | $32 / month | Contact for quote |
| Pricing model | Free | Free | Freemium | Quote-based |
| Free plan | ✓ | ✓ | ✓ | ✕ |
| Free trial | ✕ | ✕ | ✓ | ✕ |
| Open source | ✕ | ✕ | ✕ | ✕ |
| Deployment | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) | Cloud (SaaS) |
| Platforms | Web | Web, iOS, Android | Web | Web |
| Turkish interface | ✕ | ✓ | ✕ | ✕ |
| Target size | Freelancer, Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market, Enterprise | Freelancer, Small business, Mid-market, Enterprise | Enterprise |
| Industries served | — | Retail & consumer, Technology, media & telecom, Automotive, Banking & capital markets | — | Retail & consumer, Technology, media & telecom, Banking & capital markets, Cross-industry |
| Active users | — | — | — | — |
| Customers | — | — | — | — |
| Vendor employees | 228,000 | 183,000 | 1,700 | 30,000 |
| Headquarters | Redmond, US | Mountain View, US | Paris, FR | San Jose, US |
| Founded | 1975 | 1998 | 2008 | 1982 |
| Categories | Web Analytics | Web Analytics | Web Analytics, Product Analytics | Web Analytics, Product Analytics |
| Features | ||||
| AI features | ✓ | ✓ | ✓ | ✓ |
| GDPR compliance | ✓ | ✓ | ✓ | ✓ |
| HIPAA | — | — | — | ✓ |
| ISO 27001 | — | — | — | ✓ |
| SOC 2 | — | — | — | ✓ |
| API access | — | ✓ | ✓ | ✓ |
| Integrations marketplace | — | — | ✓ | — |
| Zapier integration | — | — | ✓ | — |
| Segmentation | ✓ | ✓ | ✓ | ✓ |
| Mobile app | — | ✓ | — | — |
| Multi-language | — | ✓ | ✓ | ✓ |
| Turkish interface | — | ✓ | — | — |
| Custom reports | — | ✓ | — | ✓ |
| Dashboards | ✓ | ✓ | ✓ | ✓ |
| Audit log | — | — | — | ✓ |
| Role-based access | — | ✓ | — | ✓ |
| Single sign-on (SSO) | — | ✓ | ✓ | ✓ |
Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.