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WalkMe logo
WalkMe
SAP
Pendo logo
Pendo
Pendo
Head-to-head in this comparison
Advantages
Only one here with Workflow automation
Deloitte alliance partner
Vendor is publicly listed — audited financial disclosure
Largest vendor (108,000 employees)
Longest track record — vendor founded 1972
Only one here with Mobile app, API access, Webhooks +6 more
Free plan available
Free trial available
Broadest feature coverage (16)
Drawbacks
Lacks Mobile app, API access, Webhooks +6 more — offered by Pendo
No free plan
No free trial
Narrowest feature scope (8)
Lacks Workflow automation — offered by WalkMe
Smallest vendor (900 employees) — check support capacity
Least established — vendor founded 2013
Editorial assessment
Strengths
In-app guidance improves software adoption
Usage analytics reveal friction points
Works across many web applications
Combines product analytics with in-app guides
No-code tagging for features and pages
Built-in feedback and roadmap tools
Considerations
Building and maintaining guides takes ongoing effort
Can be costly for smaller deployments
Guides may break when underlying apps change
Pricing can be high for growing teams
Analytics depth lags dedicated analytics tools
Setup of guides takes time to master
Product & company facts
Deloitte alliance ✓ ✕
Rating — —
Starting price Contact for quote Free plan available
Pricing model Quote-based Freemium
Free plan ✕ ✓
Free trial ✕ ✓
Open source ✕ ✕
Deployment Cloud (SaaS) Cloud (SaaS)
Platforms Web Web, iOS, Android
Turkish interface ✕ ✕
Target size Mid-market, Enterprise Mid-market, Enterprise
Industries served Technology, media & telecom, Banking & capital markets, Healthcare, Manufacturing & industrial, Government & public sector, Cross-industry —
Active users — —
Customers — —
Vendor employees 108,000 900
Headquarters Walldorf, DE Raleigh, US
Founded 1972 2013
Categories Digital Adoption Platforms Customer Success, Product Analytics
Features
AI features ✓ ✓
Workflow automation ✓ —
GDPR compliance — ✓
HIPAA — ✓
ISO 27001 — ✓
SOC 2 — ✓
API access — ✓
Webhooks — ✓
Segmentation ✓ ✓
Mobile app — ✓
Multi-language ✓ ✓
Custom reports ✓ ✓
Dashboards ✓ ✓
Audit log — ✓
Role-based access ✓ ✓
Single sign-on (SSO) ✓ ✓
Two-factor authentication — ✓

Feature marks are based on our curated data; “—” means not verified, not necessarily missing. Head-to-head points are derived from this data relative to the selected products; editorial points are curated summaries.

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