What is Adobe Marketo Engage?
Marketo Engage is a B2B-focused marketing automation platform that is part of Adobe Experience Cloud. It offers lead management, scoring, multichannel campaigns, account-based marketing (ABM) and revenue attribution. It has strong CRM sync with Salesforce and Dynamics. It is aimed at mid-sized and large companies running complex campaign operations.
Key facts
- Starting price
- Contact for quote
- Pricing model
- Quote-based
- Active users
- —
- Customers
- —
- Vendor employees
- 30,000
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Powerful B2B lead management and scoring
- Highly flexible campaign logic
- Integrates with Adobe Experience Cloud and CRMs
Considerations
- Steep learning curve
- Often needs specialist admins
- Pricing only on request
- No free plan or free trial
Editorial summary based on public information; not a user review.
Industries & use cases
Industries served
Typical use cases
- Personalizing web and app experiences at scale
- Building a unified customer profile for marketing
- Scaling content production with generative AI
Typical Deloitte services
- Digital experience platform implementation
- Marketing technology and content supply chain transformation
- Customer data and personalization strategy
Editorial profile based on public information.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓Custom fields· Customization
✓Template library· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓Email integration· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Multi-language· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Lead scoring· Sales
✓Single sign-on (SSO)· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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