What is Buffer?
Buffer is a straightforward tool for scheduling, publishing and analyzing social media posts. It supports channels such as Instagram, Facebook, LinkedIn, X, TikTok, Pinterest and Mastodon. It offers an AI assistant, a link-in-bio page and basic engagement management. With per-channel pricing and a free plan, it suits freelancers and small businesses.
Key facts
- Starting price
- $5 / channel/month
- Pricing model
- Freemium
- Active users
- —
- Customers
- —
- Vendor employees
- 72
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Strengths & considerations
Strengths
- Very simple scheduling workflow
- Affordable per-channel pricing
- Free plan for basic needs
- Free plan available
Considerations
- Limited social listening and inbox features
- Analytics are basic
- Less suited to large teams
Editorial summary based on public information; not a user review.
Features
✓AI features· Automation
✓GDPR compliance· Compliance
✓API access· Integrations
✓Integrations marketplace· Integrations
✓Zapier integration· Integrations
✓Mobile app· Platform
✓Dashboards· Reporting
✓Two-factor authentication· Security
User reviews
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