What is Customer.io?
Customer.io is a marketing automation platform that sends email, push notifications, SMS and in-app messages based on product and behavioral data. It offers a visual journey designer, segmentation and data pipelines (CDP). Its developer-friendly APIs make it popular with technology and SaaS companies in particular. It is aimed at small and mid-sized digital product companies.
Key facts
- Starting price
- $100 / month
- Pricing model
- Subscription
- Active users
- —
- Customers
- —
- Vendor employees
- 250
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Flexible behavior-triggered messaging
- Developer-friendly APIs and data integrations
- Supports email, push, SMS and in-app
- Free trial available
Considerations
- Requires technical resources to set up
- Costs grow with profiles and volume
- Visual editor less polished than some rivals
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓HIPAA· Compliance
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
User reviews
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