What is Insider?
Insider is a marketing technology that combines a customer data platform (CDP), web and app personalization, and email, SMS, WhatsApp and push notification channels in a single platform. It offers AI-powered product recommendations, predictive segmentation and a journey designer called Architect. Founded in Istanbul, it is widely used by large e-commerce, retail and banking brands in Turkey. It is aimed at mid-sized and large B2C brands.
Key facts
- Starting price
- Contact for quote
- Pricing model
- Quote-based
- Active users
- —
- Customers
- 2,000
- Vendor employees
- 1,200
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Source note: The company's claim of '2,000+ global brands'
Strengths & considerations
Strengths
- Wide channel coverage including web, app, email and WhatsApp
- AI-driven personalization
- Ready-made templates speed up launches
- Turkish interface
Considerations
- Breadth of features can be overwhelming
- Setup benefits from vendor support
- Pricing only on request
- No free plan or free trial
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓Omnichannel· Communication
✓Chatbot· Communication
✓GDPR compliance· Compliance
✓KVKK compliance (Turkey)· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓API access· Integrations
✓Webhooks· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Mobile app· Platform
✓Multi-language· Platform
✓Turkish interface· Platform
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Role-based access· Security
User reviews
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