What is Drift?
Drift is a conversational marketing platform focused on lead generation by engaging website visitors through chatbots and live chat. It offers account-based targeting, meeting scheduling and AI-powered conversations. It was acquired by Salesloft and is being integrated into the Salesloft revenue platform. It is aimed at mid-sized and large B2B companies.
Key facts
- Starting price
- Contact for quote
- Pricing model
- Quote-based
- Active users
- —
- Customers
- —
- Vendor employees
- 800
- Launched
- —
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Conversational marketing built for B2B pipeline
- Chatbots that qualify and route leads
- Integration with Salesloft and CRMs
Considerations
- Expensive for smaller companies
- Requires effort to build effective playbooks
- Pricing only on request
- No free plan or free trial
Editorial summary based on public information; not a user review.
Features
✓AI features· Automation
✓Chatbot· Communication
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓API access· Integrations
✓Integrations marketplace· Integrations
✓Calendar integration· Integrations
✓Dashboards· Reporting
✓Lead scoring· Sales
✓Single sign-on (SSO)· Security
User reviews
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