Amplitude
by Amplitude
Digital analytics platform combining analytics, experimentation and personalization
What is Amplitude?
Amplitude brings product analytics, A/B testing (Experiment), session replay, web analytics and a customer data platform under one roof. Behavioral cohorts, user journey analysis and AI-powered insights are its highlights. It serves mid-sized and large companies pursuing a product-led growth strategy. A free Starter plan and paid plans based on monthly tracked users (MTUs) are available.
Key facts
- Starting price
- $49 / month
- Pricing model
- Freemium
- Active users
- —
- Customers
- —
- Vendor employees
- 750
- Launched
- 2014
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Deep behavioral and cohort analytics
- Experimentation and personalization in one platform
- Strong free plan for early-stage teams
- Free plan available
Considerations
- Paid tiers can become expensive
- Requires disciplined tracking implementation
- Interface can overwhelm new users
Editorial summary based on public information; not a user review.
Features
✓AI features· Automation
✓GDPR compliance· Compliance
✓SOC 2· Compliance
✓ISO 27001· Compliance
✓HIPAA· Compliance
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓A/B testing· Marketing
✓Segmentation· Marketing
✓Multi-language· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
✓Audit log· Security
User reviews
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