Matomo

Privacy-focused, open-source Google Analytics alternative

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What is Matomo?

Matomo (formerly Piwik) is an open-source web analytics platform that gives you full ownership of your data. It can run on your own server or on Matomo Cloud, and offers plugins such as heatmaps, session recordings, A/B tests and conversion funnels. It is favored by public institutions and companies that need to comply with data protection regulations such as GDPR and KVKK. The self-hosted version is free.

Key facts

Starting price: Free
Pricing model: Open source
Active users: —
Customers: —
Vendor employees: 40
Launched: 2007
Deployment: Cloud (SaaS), On-premise
Platforms: Web, iOS, Android

Strengths & considerations

Strengths

Full data ownership with self-hosting
Privacy-friendly and suited to GDPR needs
Familiar reports for Google Analytics users
Free plan available
Open source
Can run on-premise
Turkish interface

Considerations

Self-hosting needs server maintenance at scale
Some premium features are paid plugins
Interface is less modern than newer tools

Editorial summary based on public information; not a user review.

Features

✓GDPR compliance· Compliance

✓White label· Customization

✓Self-hosted· Deployment

✓Open source· Deployment

✓API access· Integrations

✓A/B testing· Marketing

✓Segmentation· Marketing

✓Mobile app· Platform

✓Multi-language· Platform

✓Turkish interface· Platform

✓Custom reports· Reporting

✓Dashboards· Reporting

✓Role-based access· Security

✓Audit log· Security

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