Salesforce Marketing Cloud Account Engagement

Formerly Pardot: B2B marketing automation for Salesforce

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What is Salesforce Marketing Cloud Account Engagement?

Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation product. It offers email campaigns, lead scoring and grading, landing pages and forms, and lead nurturing flows. Thanks to its native integration with Salesforce Sales Cloud, marketing and sales data are shared. It is aimed at mid-sized and large B2B companies using Salesforce.

Key facts

Starting price: $1,250 / month
Pricing model: Subscription
Active users: —
Customers: —
Vendor employees: 76,000
Launched: —
Deployment: Cloud (SaaS)
Platforms: Web

Strengths & considerations

Strengths

Native alignment with Salesforce CRM
Solid lead scoring and grading
B2B nurture and engagement tracking

Considerations

High entry price for smaller teams
Interface and editor feel less modern
Best value only for Salesforce customers
No free plan or free trial

Editorial summary based on public information; not a user review.

Industries & use cases

Industries served

Banking & capital markets Healthcare Retail & consumer Manufacturing & industrial Government & public sector Cross-industry

Typical use cases

Sales pipeline and opportunity management
Omnichannel customer service with AI agents
Personalized marketing journeys from unified customer data

Typical Deloitte services

CRM implementation and multi-cloud transformation
Agentforce and AI agent design and deployment
Customer data unification and personalization programs

Editorial profile based on public information.

Features

✓Workflow automation· Automation

✓AI features· Automation

✓GDPR compliance· Compliance

✓SOC 2· Compliance

✓Template library· Customization

✓API access· Integrations

✓Email integration· Integrations

✓A/B testing· Marketing

✓Segmentation· Marketing

✓Custom reports· Reporting

✓Dashboards· Reporting

✓Lead scoring· Sales

✓Single sign-on (SSO)· Security

✓Role-based access· Security

✓Audit log· Security

User reviews

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