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Sprout Social

Comprehensive social media management, listening and reporting

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What is Sprout Social?

Sprout Social is a social media platform offering post scheduling, a unified social inbox, social listening, influencer marketing and advanced reporting. For social customer care, it provides task assignment and CRM-like contact history. It is known for its user-friendly interface and detailed analytics. It is preferred by mid-sized and large marketing teams and agencies.

Key facts

Starting price
$199 / user/month
Pricing model
Subscription
Active users
—
Customers
30K
Vendor employees
1,300
Launched
—
Deployment
Cloud (SaaS)
Platforms
Web, iOS, Android

Source note: Approximate customer count from 2024 investor reports

Strengths & considerations

Strengths

  • Polished, intuitive interface
  • Strong reporting and social listening
  • Unified smart inbox for engagement
  • Free trial available

Considerations

  • Per-seat pricing is expensive
  • Listening and advanced features cost extra
  • Overkill for very small teams

Editorial summary based on public information; not a user review.

Features

✓AI features· Automation
✓Omnichannel· Communication
✓GDPR compliance· Compliance
✓API access· Integrations
✓Integrations marketplace· Integrations
✓Mobile app· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security

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